How Mymofosmile Has Increased Their Conversion Rate By 80% and 4x ROI
Our company manufactures thousands of custom dental splints every year in our own laboratory. We have the know-how and experience to provide you with the best fitting, durable, and quality products that relieve your pain and give you a comfortable sleep.
About The Client
At MYMOFOSMILE, we have a history and extensive experience in producing high-quality dental fabrications in our world-class laboratory. By leveraging our knowledge, experience, and technology, we bring premium quality dental products tried and tested (MOFO certified) before they reach you. With matchless access, you can get customized dental guards without the hassle of visiting your dentist, which costs you 4 times more!
Improved
Cost Pre Click
Increase In Page
Conversion Rate
Increase
in Lead Quality
Improved
Cost-Per-New-Client
The Challenge
Australia Hoverboards is an Australian hoverboard company that sells various types of electronic bicycle hoverboards to people at affordable prices.
👉 A lack of tracking efforts, which caused Lou to question the effectiveness of Google Ads.
👉 He noted very high Cost-per Click rates for the retainer, mouth guard industry. The average CPC for Mymofosmile was $3.44.
👉 Due to poor optimization, their website was not attracting customers and had limited conversions.
👉Get more participants for weekly webinars and Zoom call meetings.
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👉 Get everything measurable (performance of all traffic channels).
The Approach
Mymofosmile Company Approach is to people at affordable prices.
☀️ Create campaigns for each program for this company.
☀️ Set up conversion tracking (we track everything)
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☀️ Setup Google Ads Remarketing Tag.
☀️ Set up GA4 eCommerce tracking and reporting (we track everything).
☀️ Setup Microsoft Clarity Video Reporting Tools.
Campaign Goal
I addressed the specific issues Mymofosmile had been experiencing and created the following list of goals to achieve for them.
☀️Construct a campaign that mimics the website structure—this allowed us to be very specific about ad group and keyword selections to counterattack the high CPCs of the industry.
☀️Use geotargeting to reach the ideal target audience (i.e. people in the targeted location in need of the main services).
☀️ Install tracking mechanisms that show data we can use to measure the impact their campaigns are having.
☀️ Generate at least 100+ Product sales leads per month with the AdWords campaign.
Action Steps
As with all new clients, the first step was to research the industry to think about potential internet advertising options.I came to the conclusion that Google AdWords would be the best alternative for this client, so we got to work on a strategy.After comparing their budget (Product sales Acquisition Cost) with the cost of clicks and anticipated conversion rates ROI (Return on Investment), a focused Pay-per-click (PPC) campaign was obviously lucrative
To analyze the effectiveness of my campaign and improve it, I first develop conversion tracking before launching it.
Create a Website Ecommerce Data Layer.
Set up Google Tag Manager for the Add to Cart, Start Checkout, and Purchase event with Value conversion tracking events.
Google Recommended: Set Up Google Ads Remarketing Tag All Events (View Items, Add To Cart, View Cart, Start Checkout, Add Payment Info, Purchase).
GA4 Ecommerce Tracking (Page View, View Items, Add To Cart, View Cart, Start Checkout, Add Payment Information, and Purchase with Purchase amount using Google Tag Manager).
Configure the Microsoft Clarity Video Reporting Tools and Reporting.
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The bulk of their patients reside within a 40-mile radius of Mymofosmile, where I was able to put up targeted solutions that promoted their primary services.
To track the ROI from the campaigns, call and conversion tracking tools were implemented on the website. To further enhance performance, I continued to use Google Analytics as a monitoring tool.
Our Solutions
Here is what I did as a PCC Strategist to take action in the direction of achieving those goals.
First, I suggested a brand-new mdniamul.com website designed to improve the number of conversions generated and offer Mymofosmile site visitors a wonderful user experience.
I used the advertisements' content to highlight their distinctive value propositions, which included accepting walk-ins, providing payment plans for those without insurance, offering several new patient discounts, and much more.I was able to maximize the advertisements' return on investment by directing them toward promoting Mymofosmile's major products, the Light Grinder, Mymofosmile, and Teeth Whitening.
The bulk of their patients reside within a 40-mile radius of Mymofosmile, where I was able to put up targeted solutions that promoted their primary services.
To track the ROI from the campaigns, call and conversion tracking tools were implemented on the website. To further enhance performance, I continued to use Google Analytics as a monitoring tool.
Results
In just one month, my client saw amazing results!
Conversion Rate of 30-36%
An 85% increase in quality leads & Sales
With time, I was able to consistently generate a large number of leads and lower the cost of doing so. Considering the difficulties the sector faces, the average income per lead generated exceeded expectations. These outcomes came as a welcome surprise and motivated everyone throughout the campaign. The redesigned website played a big part in Mymofosmile's ongoing growth. Additionally, the focused PPC campaign enabled me to identify high-quality keywords that would convert at a reasonable cost with the right tracking.
Since opening our doors one year ago, our company has done over $1.5 million in sales with the help of mdniamul.com. In comparison, it usually takes a brand new dental office over 10 years to break $1 million in sales. We couldn’t be more thrilled with the success we’ve seen since bringing Niamul on board.
Mofo
Founder Of Mymofosmile
Show. Not Just Tell.
Show. Not Just Tell.
Show. Not Just Tell.
When You Partner With Us, Take Care Of The Heavy Lifting, So You Can Enjoy More Website Traffic, Leads, And revenue.
Personalized Service, Unique To You And Your Business Needs.
Businesses differ from one another much like fingerprints do. I firmly believe in offering my customers specialized Google Ads management that produces distinctive outcomes for their unique businesses.
There Aren’t Many Premier Google Partners. We’re One Of Them.
Only A Handful Of Pay-Per-Click Management Companies Have Earned Premier Partner Status. The Badge Is Awarded To Agencies That Have Shown Outstanding Results For Their Clients Over An Extended Period Of Time. We’re Proud To Be Part Of That Revered Group.
Frequently Asked Questions
Here are some commonly asked questions from our clients so you can discover the solutions you need more quickly.
The price of internet marketing is determined by a variety of factors. Depending on how many locations they are service, each of our clients has a certain budget in mind. It truly depends on how competitive your local market is and how many leads you wish to obtain each month.
Yes! You may create leads for your company in a variety of methods. Free is something we all like. Make sure your Google My Business account is set up and optimized for lead generation. This is our preferred free strategy. You’ll be able to obtain reviews, and when potential clients look for your company online, reviews can help you increase your customer base. Your entire marketing efforts will be much improved if you have a Google My Business profile.
It’s easy. All you have to do to arrange a call with us is click the button. Before our conversation, you will be required to complete an application so that we can learn more about you and your company. If you provide honest responses to the questions during the conversation, we will be able to assist you right away.
There aren’t any agreements. You are not confined. There are no conditions if you’re unhappy. Naturally, we’ll do every effort to ensure that your firm attracts the precise kind of clients you desire. We ask for a 30-day notice if, for any reason, you’re dissatisfied before pausing or terminating your account.
Once more, this is “per case” basis. If you don’t know what you’re doing and only have $1,000 to spend, you could easily squander it all in one day. We establish daily restrictions for Google Ads management based on the number of leads you wish to receive each month.
We would love to be able to promise you a certain amount of leads each day, but it would be impossible given the fluctuating number of people who are actively looking for your service in your target area each day. We want you to appear in as many searches as we can, making you the first business they call. The amount of money you spend each month on advertising also affects how many leads you receive each day. Budgets appeal to us.
Our customers will receive the personalized rental webpage. We will provide you the site for free if you sign up to be one of our clients. Even though we can develop your website if that’s all you need, it will be less expensive for you to just employ us to manage your Google Ads.
Yes! We are fantastic at running any of the well-known social media sites, like Facebook, Twitter, TikTok, Pinterest, and others. Google Ads, though, are what we adore the most. We are the foremost authorities on using Google Ads to generate leads.
Refreshing Your Brand And Paving The Way For New Business Ventures
Get your digital marketing plan, tailored made for your
business. Share your story, vision and goals and let us do
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MD. Niamul
Marketing Team Lead
✔10x Meta Blueprint Certified.
✔HubSpot Certified Inbound Marketer.
✔8x Google Ads & Microsoft Ads Certified.
✔Conversion Rate Optimization Professional.
✔Google Analytics & Google Tag Manager Certified.