My Kichmisch is an online e-commerce business that offers a wide variety of healthy products and provides a very easy shopping experience. Our clients are highly satisfied with our company, products, and customer service.
About The Client
Founded in 2021, Kischmisch offers Central Asian, Afghan-rooted cuisine, celebrating the nation’s history, culture, hospitality, and community. For the founders, whose parents emigrated to Germany in 1982 due to conflict, the cuisine provided a vital cultural connection during hardship. Today, familiar aromas and spices evoke cherished memories, emphasizing that Afghan cuisine is a deep cultural heritage, not just festival food.
Ad revenue
Lower cost
4:1%
Average ROAS
2.7X%
ROI Growth
Company Overview and Objectives
Kischmisch is an Australian company specializing in the sale of various affordable electronic bicycle hoverboards.
Core Goals:
The primary objectives for the company are to:
- Enhance conversion rates and achieve a superior Return on Investment (ROI) from traffic.
- Maximize conversions, aiming to meet or surpass the industry average of 10%.
- Attract potential traffic globally.
- Increase participation in weekly webinars and Zoom call meetings.
- Ensure all performance metrics, particularly those from traffic channels, are fully measurable.
Project Overview for Kischmisch
Kischmisch company specializing in the sale of various affordable electronic bicycle hoverboards.
Our proposed approach includes the following key actions:
- Campaign Development: Create dedicated campaigns for each distinct program offered by the company.
- Conversion Tracking: Establish comprehensive conversion tracking for all relevant actions.
- Remarketing Setup: Implement the Google Ads Remarketing Tag.
- GA4 E-commerce Integration: Configure GA4 for complete e-commerce tracking and reporting.
Video Reporting: Set up and utilize Microsoft Clarity for video reporting and analysis.
Action Steps Summary
My process begins, as with all new clients, with Research. I investigated the client’s industry to identify viable internet advertising avenues and determined that Google AdWords was the optimal choice. By comparing their budget (Product Sales Acquisition Cost) with expected click costs and potential conversion rates, I projected a clearly profitable, specialized Pay-per-click (PPC) campaign with a potential 4X ROI (Return on Investment).Technical Setup & Tracking
Crucial to launching was the conversion tracking setup. Before the campaign went live, I implemented comprehensive tracking to accurately measure and optimize results:
- Google Ads Conversion Tracking: Set up events (Add To Cart, Begin Checkout, and Purchase with Value) via Google Tag Manager.
- Google Ads Remarketing Tag: Implemented according to Google’s recommendations.
- GA4 Ecommerce Tracking: Configured events (Page View, View Items, Add To Cart, View Cart, Begin Checkout, Add Payment Info, Purchase with Purchase value) via Google Tag Manager.
- Microsoft Clarity: Integrated for video reporting and analysis.
Market Research & Campaign Creative
Next, I conducted detailed market research to understand competitors’ keyword usage, user search behavior, and how local audiences interacted with search engines. This informed the strategic promotion of the client’s services.
The creative assets were meticulously prepared:
- Extensions: Created Sitelink, Callout, and Structured Snippet extensions.
- Copy: Wrote compelling descriptions and ad copy.
- Visuals: Designed high-quality product images, along with the logo and some campaign videos.
Conversion Rate Optimization (CRO)
Adhering to the golden rule of marketing, the final stage involved creating a dedicated landing page. This page was designed to perfectly match the relevant searches, aiming to maximize the Conversion Rate (CR) of all arriving visitors. To ensure continuous improvement, I ran A/B tests on both the advertisements and the dedicated landing page.
Results
In just one month, my client saw amazing results!
☀️ Conversion Rate of 30-36% & 4X ROI
☀️ An 85% increase in quality Sakes
I was able to assist My Australia Hoverboards in exceeding their goals by paying close attention to research and testing as well as putting effective marketing strategies into action. The successful outcomes encouraged them to investigate what other facets of digital marketing I might be able to assist them with, and they are still seeing great outcomes as their company expands.
Niamul and his team have proven to be exceptional partners in our digital advertising campaign, significantly elevating our online operations. Their meticulousness, originality, and strong collaborative approach were instrumental in successfully bringing our new exhibit to life online.
We greatly value their commitment to excellence and the unique perspective they bring to our advertising strategy. Thanks to their efforts, the new exhibit has garnered significant attention and generated a positive online buzz. We confidently anticipate continuing our collaboration with MD. Niamul and his team for future projects, trusting they will consistently deliver outstanding results as their business flourishes.
Nasratullah Kushkaki
Founder of @KISCHMISCH | Tech & eCommerce Enthusiast
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