My Australia Hoverboards is hoverboard and self-balancing scooter producer and supplier in Australia is Australia Hoverboards. Every time, we work hard to provide products and services of the highest caliber.
About The Client
My Australia Hoverboards is a top Australian supplier of reliable hoverboards, skateboards, stunt scooters, and other goods. We prioritize quality and safety, recognizing past concerns, and guarantee our products.
Ad revenue
Lower cost
4:1%
Average ROAS
2.7X%
ROI Growth
Overview and Goals
Australia Hoverboards is an Australian company specializing in the sale of various types of affordable electronic bicycle hoverboards.
Their primary objectives are to:
- Increase conversion rates and improve the return on investment (ROI) from traffic.
- Maximize conversions to achieve or surpass the industry average of 10%.
- Attract potential traffic globally.
- Boost participation in weekly webinars and Zoom call meetings.
- Ensure all performance metrics, particularly those for all traffic channels, are fully measurable.
Our Services for Australia Hoverboards
Australia Hoverboards is an Australian company providing various electronic bicycle hoverboards at affordable prices.
Our focus will be on the following digital marketing initiatives:
- Campaign Development: Create dedicated advertising campaigns for each of your programs/product lines.
- Comprehensive Tracking and Reporting:
- Implement and configure conversion tracking (ensuring all relevant actions are monitored).
- Set up the Google Ads Remarketing Tag.
- Configure GA4 eCommerce tracking and reporting (ensuring all transaction data is monitored).
- Install Microsoft Clarity Video Reporting Tools for user behavior analysis.
Action Steps
The initial step for this new client, as with all others, involved researching their industry to identify potential internet advertising avenues. Based on this research, Google AdWords was determined to be the optimal solution, and plan development began. By comparing the client’s budget (Product Sales Acquisition Cost) against the cost of clicks and anticipated conversion rates, a specialized Pay-per-click (PPC) campaign was clearly profitable, projecting a 4X ROI (Return on Investment).
To ensure accurate campaign measurement and optimization, conversion tracking was established before the campaign launch. This included setting up Google Ads Conversion Tracking (Add To Cart, Begin Checkout, and Purchase events with value via Google Tag Manager), installing the Google Recommended Google Ads Remarketing Tag, and configuring GA4 E-commerce Tracking (Page View, View Items, Add To Cart, View Cart, Begin Checkout, Add Payment Info, and Purchase with value via Google Tag Manager). Additionally, Microsoft Clarity Video Reporting Tools were set up for reporting and video analysis.
The next phase involved in-depth market research to understand competitor keyword usage, user search patterns, and local search engine interaction. Utilizing this knowledge, the strategy for promoting the client’s services was finalized. As part of the campaign creation, Sitelink, callout, and structured snippet extensions were created. High-quality descriptions, compelling ad copy, well-designed product images, the client’s logo, and relevant videos were also prepared for the campaign.
Finally, adhering to the golden rule of marketing, a dedicated landing page was created: “Never launch a marketing campaign without a dedicated landing page.” The landing page was specifically designed to align with relevant search queries to maximize the Conversion Rate (CR) of all incoming visitors. Continuous improvement of the campaign CR was ensured by running A/B tests on both the advertisements and the dedicated landing page.
Exceptional Outcomes
My client achieved outstanding one-month results: 30-36% Conversion Rate, 4X ROI, and 85% increase in Quality Sales. Meticulous research, testing, and effective strategies helped Australia Hoverboards surpass objectives, leading to further digital marketing collaboration and sustained growth.
MD. Niamul and his team have proven to be exceptional partners in our digital advertising campaign. Their strong cooperation, originality, and meticulousness have been key to elevating our online operations to new heights. We particularly value their dedication and professionalism, which were instrumental in successfully bringing our new exhibit to life online.
Thanks to their efforts, the exhibit has generated significant positive buzz and attention. We appreciate the unique perspective they contribute to our advertising strategy and their unwavering commitment to excellence. We are confident that MD. Niamul and his team will continue to deliver outstanding results as their business grows, and we look forward to future collaborations.
Shane Chen
Founder Of Australia Hoverboards
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