At My Mylène, we are dedicated to the belief that every individual possesses inherent beauty and deserves the highest quality care for their skin, hair, and body. Our aspiration is to help you experience your best self daily, fostering happiness and confidence.
We have also strategically implemented GA4 Tracking, Google Tag Manager, and Conversion API (CAPI) to ensure the seamless monitoring and optimization of our digital presence.
About The Client
At My Mylène, we believe everyone is beautiful and deserves the best for their skin, hair, and body. We want you to experience your best self daily and feel happy. We also offer elegant household and interior items to help you create a real home, find happiness, and make magical moments. Because yes, you shine!
Ad revenue
Lower cost
4:1%
Average ROAS
2.7X%
ROI Growth
Mylène Company Objectives
Mylène, a company that offers various electronic bicycle hoverboards at affordable prices, aims to achieve the following:
- Increase Conversion and Traffic ROI: Boost conversion rates and achieve a better Return on Investment (ROI) from traffic.
- Maximize Conversions: Meet or exceed the industry average conversion rate of 10%.
- Expand Reach: Attract potential traffic globally.
- Increase Participation: Get more attendees for weekly webinars and Zoom call meetings.
Ensure Measurability: Make all performance metrics, particularly those for traffic channels, fully trackable.
Project Scope for Mylene
- Client Overview: Mylene specializing in the affordable sale of various electronic bicycle hoverboards.
- Campaign Development: Design and launch distinct marketing campaigns for each of the company’s specific programs.
- Tracking and Reporting Implementation:
- Set up comprehensive conversion tracking (all conversions must be tracked).
- Implement the Google Ads Remarketing Tag.
- Configure GA4 eCommerce tracking and reporting (all eCommerce activities must be tracked).
- Integrate Microsoft Clarity for video reporting and analytics.
Action Steps
The initial step for this new client involved researching their industry to identify suitable online advertising channels. Based on this analysis, I determined that Google Ads was the optimal solution, and we began developing a comprehensive strategy. A specialized Pay-Per-Click (PPC) campaign was clearly profitable, with a calculated 4X Return on Investment (ROI) based on comparing the client’s budget (Product Sales Acquisition Cost) with the cost of clicks and projected conversion rates.
Before launching the campaign, I prioritized setting up robust conversion tracking to accurately measure and optimize results. This included configuring Google Ads Conversion Tracking (for ‘Add To Cart,’ ‘Begin Checkout,’ and ‘Purchase’ events with value) and Google Ads Remarketing Tag, as recommended, all via Google Tag Manager. I also implemented GA4 E-commerce Tracking (including ‘Page View,’ ‘View Items,’ ‘Add To Cart,’ ‘View Cart,’ ‘Begin Checkout,’ ‘Add Payment Info,’ and ‘Purchase’ with value) through Google Tag Manager, along with setting up Microsoft Clarity for video reporting and general reporting.
The next phase involved extensive market research to understand competitors’ keyword usage, user search patterns, and local search engine interaction. Armed with this knowledge, I strategically developed the campaign’s promotional assets, including creating all necessary extensions (Sitelink, Callout, Structured Snippet), writing compelling descriptions and ad copy, and designing high-quality product images, along with incorporating the client’s logo and relevant videos. This research was crucial in deciding the best approach to promote the client’s services for this specific campaign.
Finally, adhering to the “golden rule of marketing”—”Never launch a marketing campaign without a dedicated landing page”—was paramount. I designed the landing page to directly align with relevant search queries, aiming to maximize the Conversion Rate (CR) for all incoming visitors. To ensure continuous improvement in the campaign’s CR, I implemented A/B testing on both the advertisements and the landing page.
Results
My client achieved outstanding results in just one month!
- Conversion Rate: Increased to 30-36%
- Return on Investment (ROI): 4X
- Quality Sales: Increased by 85%
By focusing intensely on research, testing, and the execution of effective marketing strategies, I successfully helped My Mylene surpass their goals. These successful outcomes motivated them to explore further areas of digital marketing where I could provide assistance.
Niamul and his staff have proven to be exceptional partners, significantly elevating our online operations. Their strong cooperation, originality, and meticulousness were instrumental in the successful launch and digital advertising campaign for our new exhibit.
We deeply value their commitment to excellence and the unique perspective they bring to our advertising strategy. Thanks to their outstanding efforts, the new exhibit has generated significant positive attention online. We look forward to our continued collaboration, confident that MD. Niamul and his team will keep delivering outstanding results as their business continues to grow.
Shane Chen
Founder Of Australia Hoverboard
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