My Potato Por is dedicated to providing essential, accessible information for the potato industry, regardless of how you access it (phone, desktop, etc.). Our mission is to continuously increase the amount of information available on the global potato sector and make that information quicker and simpler for you to locate.
About The Client
PotatoPro, by Food Innovation Online, provides the global potato industry with easily accessible essential information via:
- News, services, and a free industry newsletter.
- An advertising platform for new products.
- Specialized consultancy covering: Potato Processing, Equipment Selection, Quality/Efficiency Improvement, Health/Nutrition, Radical Innovation, Food Industry Trends, Online B2B Marketing, and New Media.
Ad revenue
Lower cost
4:1%
Average ROAS
2.7X%
ROI Growth
The Challenge
David Babcock, the Marketing Director of Bluffdale Dental, was feeling frustrated, doubtful, and disappointed with the performance of his Google Ad Manager and Google Analytics (GA4 Event Tracking) accounts. He decided to seek expert assistance before completely abandoning Google Ad Manager.
The primary issues and objectives he needed to address were:
- Increase Conversion Rates and Improve Traffic ROI: A central goal was to maximize conversions to reach or surpass the industry average of 10%.
- Expand Traffic Reach: He aimed to attract potential traffic from a global audience.
- Boost Engagement: A specific objective was to increase the number of participants for their weekly webinars and Zoom call meetings.
- Ensure Measurability: It was critical to establish full performance tracking for all traffic channels.
Our Proposed Solution
David Babcock was experiencing frustration after managing his Google Ad Manager and Google Analytics GA4 Event Tracking (previously AdWords) account.
Our Proposed Solution:
- Establish a dedicated Google Tag Manager Account for each program within the company.
- Implement comprehensive conversion tracking (we ensure everything is tracked).
- Configure GA4 Event tracking and reporting (we ensure everything is tracked).
- Integrate Microsoft Clarity and HotJar video reporting tools.
Action Steps
Actions Taken as a Web Analytics Conversion Tracking & PCC Strategist
My efforts were focused on achieving the stated goals through a combination of website enhancement and strategic campaign management.
Website & Conversion Optimization:
- I recommended and implemented a new website, mdniamul.com, designed to improve the user experience for Bluffdale Dental site visitors and increase conversion rates.
- I leveraged Google Tag Manager (GTM) and Google Analytics to track all types of events, including potato Buness ma website Showing Ads tracking, all type of Button Click events, and Form submissions. This data was used to highlight Bluffdale Dental’s unique selling points, such as accepting various payment options, having plans for patients without ads, and offering numerous new patient specials.
- Call and Conversion tracking tools were installed to accurately monitor the Return on Investment (ROI) from the advertising campaigns.
PPC Strategy & ROI Maximization:
- I maximized ROI tracking on Google Analytics by focusing ad campaigns on Bluffdale Dental’s main services: Dental Implants and Whitening.
- Targeting solutions were set up to advertise these main services within a 40-mile radius of Bluffdale, aligning advertising spend with the physical location of the office.
- A continuous monitoring plan using Google Analytics was maintained to ensure ongoing performance improvement.
Results
In only one month, my client achieved extraordinary results:
- Conversion Rate: 30-36% & 4X Return on Investment (ROI)
- Quality Lead Tracking: An 85% Increase
I helped My Potato Por surpass their objectives by focusing on meticulous research, rigorous testing, and the execution of effective marketing strategies. The success encouraged them to explore my assistance with other aspects of digital marketing and Web Analytics, and they continue to experience excellent outcomes as their business grows.
Founder Of Potato PorMD Niamul delivered results that exceeded our expectations for the challenges we faced. He meticulously organized our Google Analytics, individually reviewing each event and mapping the data flow, which significantly improved our understanding. Combining his work on Google Analytics with the insights from Microsoft Clarity and Hotjar, as well as the conversion tracking previously set up in Google Tag Manager, has led to a remarkable improvement in our business outcomes.
Paul van Eijck
Founder of Potato Por
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