Send CRM Leads & Sales from GoHighLevel, HubSpot, Salesforce, Zoho & Odoo Back to Google Ads, Meta & GA4
I am MD Niamul, an offline conversion tracking specialist for the USA, UK and Australia. I connect your CRM, whether GoHighLevel, HubSpot, Salesforce, Zoho, Odoo, Pipedrive or Google Sheets, to Google Ads, Meta, Microsoft Ads and LinkedIn using webhooks, Stape server-side tracking, n8n, Zapier and Make. Every qualified lead, booked call and closed deal is sent back as an offline conversion with the original click ID and real value, so your ads optimise for revenue, not form fills.
HubSpotCertified Marketer
OfficialStape Partner
GoHighLevelHubSpot
Zoho
Google Sheets
Stape
n8n
Zapier
Make
Google Ads
Meta
LinkedIn
Google Analytics 4
Google Tag Manager
BigQuery
Looker Studio
StripeThis is the reporting you get when your CRM, automation tools and ad platforms are connected the right way. Switch between Overview, Leads by CRM, Lead Status, Google Ads, Meta CAPI, Automation Health, Data Quality and Revenue to see which CRM and which system each conversion came from.
ⓘ Demo dashboard with sample data. Yours is built on your own CRM, ads and automation data.Want to see which CRM leads your ads really create?
Get a Free Offline Tracking AuditAn offline conversion tracking specialist connects what happens in your CRM after a lead form, such as a qualified call, a booked appointment or a signed deal, back to the ad click that started it. I capture the click ID and UTMs on every form, store them in your CRM, and send each important lead status to Google Ads, Meta, Microsoft Ads and LinkedIn as an offline conversion.
For businesses in the USA, UK and Australia, this fixes the most expensive tracking problem in lead generation: ad platforms optimising for cheap form fills instead of qualified leads and real revenue. Once your CRM data flows back, Smart Bidding and Meta’s algorithm learn which people actually buy.
Click your CRM or tool to see what I build. Every setup is done inside your own CRM, automation tool and ad accounts, tested with real leads and handed over with documentation.
GHL forms and calendars capture GCLID, GBRAID, WBRAID, FBCLID and UTMs on the contact. Workflow webhooks then send Qualified, Booked, Showed and Closed Won stages with opportunity value to Google Ads and Meta.
GoHighLevelWebhooksStapeGoogle AdsHubSpot lifecycle stages and deal stages (MQL, SQL, Opportunity, Closed Won) are sent to Google Ads, Meta and LinkedIn with hashed contact data and deal amount, using HubSpot workflows, n8n or the native ad integrations configured correctly.
HubSpotn8nGoogle AdsLinkedInGCLID and UTM fields on Salesforce leads and Pipedrive deals, with opportunity stages and amounts pushed to Google Ads and Meta through Make, n8n or Salesforce Flow webhooks.
MakeGoogle AdsZoho CRM and Odoo leads, deals and sales orders matched to their original ad clicks and uploaded to Google Ads and Meta, using Zoho workflows, Odoo automated actions and webhooks.
ZohoOdooZapierMetaNo CRM, or a CRM without an API? I build a Google Sheets pipeline where your team updates lead status, and conversions upload to Google Ads and Meta on a schedule.
Google SheetsZapierGoogle AdsMetaCRM webhooks are received by a Stape server GTM container, enriched and hashed, then sent to Google Ads, Meta CAPI, Microsoft Ads and LinkedIn from your own first-party server.
StapeWebhooksGoogle Tag ManagerMetaI choose the right automation tool for your volume and budget, then build reliable pipelines that move CRM status changes to every ad platform, with error handling and alerts.
n8nZapierMake
SlackConverted, qualified and non-converting lead statuses mapped to the right conversion actions and values, with conversion adjustments for refunds and a Looker Studio report of cost per qualified lead and ROAS.
Google AdsMicrosoft AdsLooker StudioBigQueryGoHighLevelHubSpotZoho & OdooGoogle SheetsSync layerWebhooks · Stapeclick ID + status + valueGoogle AdsOffline + EnhancedMeta CAPICRM eventsLinkedIn CAPIMost lead-gen accounts only send a form submission to Google Ads and Meta. The real outcome, whether that lead was qualified, booked a call or became a customer, stays in the CRM. So the algorithms keep finding more people who fill forms and never buy. Offline conversion tracking closes that loop.
Click any feature to see how it works and what it does for your ad performance.
A lightweight script and hidden fields store every Google, Meta and Microsoft click ID plus UTMs on the lead, even across multi-page forms and return visits.
Hashed email and phone from your CRM are sent with each conversion, so Google Ads can match leads even when the click ID is missing.
Clear rules for which CRM statuses count as qualified, converted or non-converting, mapped to separate conversion actions.
Deal amounts, lead scores or fixed stage values sent as conversion value, plus restatements and retractions for refunds and lost deals.
CRM stages are sent to the Meta Conversions API as lead events, ready for Meta’s conversion leads optimisation.
The same CRM outcomes uploaded to Microsoft Advertising offline conversions and the LinkedIn Conversions API for B2B campaigns.
Correct conversion timestamps and time zones for the USA, UK and Australia, upload windows and multi-currency values in USD, GBP and AUD.
Unique IDs on every conversion so retries, duplicate webhooks and repeated status changes never double-count.
Automatic checks on upload status, match rate and volume, with Slack or email alerts if a CRM sync breaks.
Most accounts only track the form submission. Here is what complete CRM-to-ads offline conversion tracking includes.
| What you get | Built by MD Niamul | Form-only setup |
|---|---|---|
| Click IDs and UTMs saved on every CRM lead | Included | Usually missing |
| Qualified, booked and closed-won stages as conversions | Included | Form submit only |
| Enhanced Conversions for Leads | Included | Not set up |
| Meta CAPI CRM events for conversion leads | Included | Not connected |
| Microsoft Ads and LinkedIn offline conversions | Included | Not connected |
| Server-side delivery through Stape | Available | Not available |
| Error handling, retries and alerts | Included | Breaks silently |
| Dashboard showing leads by CRM and source | Included | Not available |
| Documentation and recorded walkthrough | Included | Rarely provided |
A clear five-step process for clients in the USA, UK and Australia, with a live walkthrough at the end.
I learn your CRM, sales process, lead statuses and which outcomes matter most.
I check forms, click ID capture, CRM fields and current conversion actions.
Webhooks, Stape, n8n, Zapier or Make set up from CRM to every ad platform.
Test leads move through every status until uploads match in each platform.
Documentation, dashboard and a recorded walkthrough for your team.
Agencies in the USA, UK and Australia running lead-gen for clients.
Quotes, booked jobs and completed jobs from your CRM.
Site surveys, proposals and installs as offline conversions.
Consultations and signed cases sent back to Google Ads.
Bookings and treatments with privacy-safe hashed data.
Appointments, applications and settled loans.
MQL, SQL, demo and closed-won stages from HubSpot or Salesforce.
Enquiries, enrolments and payments by campaign.
I work remotely with businesses and agencies in all three markets, in your time zone, your currency and in line with local privacy rules.
For US agencies, home services, legal, healthcare and B2B companies. Values in USD and calls in EST, CST, MST or PST.
Serving the USA: New York, California, Texas, Florida, Illinois, Arizona and every other state.
For UK agencies, clinics, finance and professional services. Values in GBP and calls in GMT or BST.
Serving the UK: London, Manchester, Birmingham, Leeds, Glasgow, Bristol and Edinburgh.
For Australian agencies, trades, solar, real estate and education. Values in AUD and calls in AEST, ACST or AWST.
Serving Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast and Canberra.
Hear from our clients. Loved by 600+ businesses worldwide.
“I had an excellent experience working with MD on my Google Ads account. Everything was set up perfectly and worked smoothly without any issues or troubleshooting needed. His expertise and attention to detail made the whole process effortless.”
“I worked with Niamul on multiple Google Analytics projects and was impressed by his expertise and precision. He has a strong grasp of tracking, reporting, and optimization, always ensuring accurate insights. He is proactive, reliable, and easy to collaborate with.”
“MD Niamul is extremely skilled. He fixed my Shopify, Google Analytics, and Google Ads conversion tracking perfectly. Everything works exactly as it should now, and he even added an extra data layer, which was very helpful. Outstanding service, fast delivery, and highly recommended.”
“Reliable, knowledgeable, and truly trustworthy. I’ve been working with Niamul for over a year, and he consistently delivers exceptional results across all analytics tasks. His expertise, communication, and commitment make him my go-to specialist for tracking, measurement, and data accuracy.”
“MD N delivered flawless Meta Pixel, CAPI, and server-side tracking. He understood our goals quickly, explained everything clearly, and ensured full transparency. Communication was smooth, updates were consistent, and the results improved our data accuracy and ad performance.”
Five-star reviews from businesses and agencies in the USA, Canada, UK and Australia.
Read All ReviewsYes. I set up offline conversion tracking for US businesses and agencies in every state, working remotely in your time zone (EST, CST, MST or PST), with conversion values in USD.
Yes. I work with UK clients in GMT or BST and Australian clients in AEST, ACST or AWST, with conversion values in GBP or AUD and privacy settings for UK GDPR and the Australian Privacy Act.
Offline conversion tracking sends outcomes that happen after the website visit, such as a qualified lead, a booked call or a closed sale recorded in your CRM, back to Google Ads, Meta, Microsoft Ads or LinkedIn, matched to the original ad click.
GoHighLevel, HubSpot, Salesforce, Zoho CRM, Odoo, Pipedrive, Google Sheets and most CRMs that support webhooks or an API.
Not always. Some CRMs can send webhooks straight to a Stape server container. When a CRM has no webhook, or you need extra logic, I use n8n, Zapier or Make, depending on your volume and budget.
The Google click ID (GCLID, GBRAID or WBRAID) and hashed contact data are saved with the lead. When the lead reaches a chosen CRM status, the click ID or hashed data, the conversion time and the value are uploaded to Google Ads as an offline conversion.
Yes. CRM stages are sent to the Meta Conversions API as lead events with hashed email and phone, which Meta uses for conversion leads optimisation.
They are lead status rules agreed with your sales team. Converted leads became customers, qualified leads met your criteria, and non-converting leads did not. Each status is mapped to the right conversion action and value, so ads learn from lead quality.
Yes. I build a dashboard that shows every lead’s CRM, source campaign, status and whether it was sent to each ad platform.
It depends on your CRM, the number of ad platforms and the automation needed. See the pricing page or get a free audit and I will send a fixed quote.
Get a free offline tracking audit. I will check your CRM, forms and ad accounts, show you which leads are not being sent back, and give you a clear action plan, scheduled in your local time zone.
