Connect Google Ads, Meta, TikTok, LinkedIn, GA4 and Your CRM Into One Source of Truth
As a marketing attribution and server-side conversion tracking specialist, I build attribution you can trust. Every touchpoint is captured with Google Tag Manager and server-side tracking, every lead and sale is matched to its source in GA4 and your CRM, and the results are reported in Looker Studio and BigQuery, so you know which Google Ads, Meta, TikTok and LinkedIn campaigns to scale.
Google AdsEnhanced Conversions
Meta CAPIServer-side events
GA4 + BigQueryRaw journey data
TikTok & PinterestEvents API
CRM RevenueHubSpot, Salesforce, Zoho
Looker StudioAttribution reports
LinkedIn AdsB2B conversions
Server GTMFirst-party dataAttributionMulti-Channel Tracking
OfficialStape PartnerThis is how I report attribution. Click through Overview, Lead Sources, Multi-Touch, CRM Attribution, Customer Journeys, Data Accuracy, Channel ROAS and Attribution Models to see which channels really drive revenue.
ⓘ Demo dashboard with sample data for a multi-channel brand. Yours is built on your own ad, GA4 and CRM data.Want to know which channels really drive your revenue?
Get a Free Attribution AuditBy MD Niamul · Marketing attribution specialist · Updated October 2026
Marketing attribution tracking shows which marketing touchpoints lead to a sale. It captures every visit, click and conversion across Google Ads, Meta, TikTok, LinkedIn and other channels, matches leads and orders to their original source in GA4 and your CRM, and reports the revenue each channel really drives. With accurate attribution, you can scale profitable campaigns and cut the ones that only look good in their own dashboards.
Tracking every touchpoint, lead and sale, and connecting them to the channel, campaign and ad that drove them, across all your platforms.
E-commerce, SaaS, B2B and lead generation businesses running ads on several channels, and the agencies that manage them.
Google Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, Microsoft Ads, email, organic and offline sales.
HubSpot, Salesforce, Zoho, GoHighLevel and Pipedrive stages and revenue matched back to the original source.
Google Tag Manager, server-side tracking on Stape, Conversion APIs and Consent Mode v2 for accurate, first-party data.
GA4, BigQuery and Looker Studio dashboards that compare last click, first click and data-driven attribution.
Everything is built in your own accounts, documented, with a walkthrough so your team can read the data.
A free attribution audit: errors, missing tags, source gaps and what I would fix first.
First, I build an accurate data foundation: Google Tag Manager, server-side tracking and Conversion APIs, so every touchpoint and conversion is captured with its UTMs and click IDs. Then the original source of every lead and order is saved in your CRM, and later stages and revenue are sent back to the ad platforms.
Finally, GA4 and BigQuery join it all together, and Looker Studio shows revenue by channel and campaign under different attribution models, so you can see the full journey from first click to closed sale.
Google AdsMetaTikTokLinkedIn Ads
Pinterest
SnapchatGoogle Analytics 4
Google Tag ManagerStape
BigQueryLooker StudioHubSpot
Zoho
GoHighLevel
Klaviyo
Zapier
MakeFrom e-commerce to SaaS and B2B, attribution is customised to your sales funnel and data platforms. Click your situation to see what is included.
Every add to cart and purchase tracked precisely, including third-party checkouts such as Shopify, Stripe and PayPal, so revenue is linked to the exact ad click and channel.
Google Analytics 4MetaGoogle AdsFree trials, activations, upgrades and churn mapped to the channels that brought each user, with custom JavaScript and GA4, so you can lower acquisition cost.
Google Analytics 4BigQueryGoogle AdsLinkedIn AdsB2B sales cycles take months. Multi-touch attribution follows prospects from the first ad to the signed deal, so Google Ads and LinkedIn get proper credit for enterprise revenue.
LinkedIn AdsSalesforceHubSpotGoogle AdsMeta, TikTok, Pinterest and Snapchat unified with server-side Conversion APIs, giving a clear view of cross-channel performance instead of every platform claiming the same sale.
MetaTikTokPinterestSnapchatEnhanced Conversions, Consent Mode and GTM custom code train Google’s bidding with clean data, and data-driven attribution shows the real value of every campaign.
Google AdsGoogle Tag ManagerGoogle Analytics 4StapeHubSpot, Salesforce, Zoho and GoHighLevel integrated with your ad platforms, so qualified lead statuses and closed sales flow back and every deal shows its original source.
HubSpotSalesforceZohoGoHighLevelIn-store and phone sales connected to the online campaigns that drove them, through Google Sheets, webhooks or your CRM, so offline revenue is credited correctly.
Google SheetsGoogle AdsMetaZapierGA4 raw data in BigQuery, joined with ad spend and CRM revenue, and visualised in Looker Studio with last click, first click and data-driven views side by side.
BigQueryLooker StudioGoogle Analytics 4Google SheetsSearch & ShoppingClicks with GCLIDPaid socialMeta, TikTok, PinterestB2B & emailLinkedIn, Klaviyo, organicAttribution layerGTM · server · GA4 · CRMtouch → lead → revenueRevenue by channelLooker StudioJourneys & modelsGA4 + BigQueryCRM closed loopStages back to adsWithout proper attribution, every ad platform claims the same sale, and budget goes to the channel that looks best in its own dashboard. Accurate attribution reveals the real journey before each purchase, with server-side tracking and GA4 protecting the data from ad blockers and ITP, so you can scale the campaigns that make money and cut the ones that do not.
Different businesses need different stacks. I combine server-side and client-side tracking across the platforms that matter to you.
Data resilience
Server-side tracking for Meta captures granular user actions with the Conversions API while remaining GDPR compliant, so Meta’s reported sales line up with reality.
Deep journey analysis
GA4 properties configured to track customer journeys, with BigQuery and Looker Studio SQL for deep, actionable data visualisation.
Accurate first-party data
A server GTM container on your subdomain reduces losses from ad blockers and ITP, and speeds up your site by moving scripts off the page.
Better Smart Bidding
Consent Mode and Enhanced Conversions recover lost data, so Smart Bidding and data-driven attribution work at their best.
Closed-loop reporting
CRM stages synchronised with your analytics and ad platforms, mapping every closed deal back to the keyword and campaign that started it.
E-commerce revenue
Shopify, Stripe and third-party checkout data sent server-side with GTM, Zapier or Make, so every order is attributed correctly.
Click any feature to see how it works and what it changes for your budget decisions.
One naming standard for UTMs across every channel, with GCLID, FBCLID, TTCLID and MSCLKID captured in first-party cookies and saved on leads.
Every visit and touchpoint stored in GA4 and BigQuery, so you can see the full path from first click to sale, not just the last step.
Last click, first click and data-driven views side by side in Looker Studio, showing how each model changes channel value.
Qualified leads and closed revenue from your CRM matched to the original source and sent back to Google Ads and Meta.
Meta, TikTok, Pinterest, Snapchat and Google Ads conversions sent server-side with hashed data and deduplication.
Google Consent Mode connected to your banner and every tag, so attribution stays privacy compliant in the UK, EU and beyond.
Sessions kept across your sites, booking tools and third-party checkouts, so the source is not lost at the payment step.
Revenue, ROAS, CAC and LTV by channel and campaign in one dashboard, refreshed automatically.
Regular checks comparing GA4, ad platforms and CRM numbers, with alerts when tracking breaks.
Check your own setup first. These free tools run in your browser, need no sign-up, and are the same checks I use in a tracking audit.
Each ad platform reports its own version of the truth. Here is what changes with proper attribution.
| What you get | With attribution (MD Niamul) | Platform reports only |
|---|---|---|
| Who gets credit for a sale | One agreed attribution view | Every platform claims it |
| UTMs and click IDs | One standard, saved on every lead | Inconsistent or missing |
| CRM revenue by channel | Included | Not connected |
| Offline and phone sales | Attributed | Invisible |
| Server-side Conversion APIs | Included | Browser pixels only |
| Attribution model comparison | Last, first and data-driven | Last click only |
| GA4 and BigQuery journeys | Included | Default reports |
| Consent Mode v2 | Included | Often missing |
| Reporting | Live Looker Studio dashboard | Spreadsheets or nothing |
Five clear steps, from the first audit to a documented handover.
I review your tags, UTMs, CRM fields and current reports for errors and gaps.
Channels, conversions, stages and attribution views agreed with you.
GTM, server-side tracking, Conversion APIs and CRM source fields.
CRM revenue, GA4 and BigQuery joined, with attribution models compared.
Looker Studio dashboard, documentation and a walkthrough.
Any business that spends on more than one marketing channel and needs to know which one really drives revenue.
Leads and booked calls traced to closed revenue in the CRM.
Offline conversion tracking →I work remotely in your time zone, with consent and privacy settings matched to your market.
Calls in EST, CST, MST or PST.
All 50 states, from New York and Texas to California and Florida.
Calls in GMT or BST.
Across the UK, including London, Manchester, Birmingham and Glasgow.
Calls in ET, CT, MT or PT.
Across Canada, including Toronto, Vancouver, Calgary and Montreal.
Calls in AEST, ACST or AWST.
Across Australia, including Sydney, Melbourne, Brisbane and Perth.
Hear from our clients. Loved by 600+ businesses worldwide.
“I had an excellent experience working with MD on my Google Ads account. Everything was set up perfectly and worked smoothly without any issues or troubleshooting needed. His expertise and attention to detail made the whole process effortless.”
“I worked with Niamul on multiple Google Analytics projects and was impressed by his expertise and precision. He has a strong grasp of tracking, reporting, and optimization, always ensuring accurate insights. He is proactive, reliable, and easy to collaborate with.”
“MD Niamul is extremely skilled. He fixed my Shopify, Google Analytics, and Google Ads conversion tracking perfectly. Everything works exactly as it should now, and he even added an extra data layer, which was very helpful. Outstanding service, fast delivery, and highly recommended.”
“Reliable, knowledgeable, and truly trustworthy. I’ve been working with Niamul for over a year, and he consistently delivers exceptional results across all analytics tasks. His expertise, communication, and commitment make him my go-to specialist for tracking, measurement, and data accuracy.”
“MD N delivered flawless Meta Pixel, CAPI, and server-side tracking. He understood our goals quickly, explained everything clearly, and ensured full transparency. Communication was smooth, updates were consistent, and the results improved our data accuracy and ad performance.”
Five-star reviews from businesses and agencies in the USA, Canada, UK and Australia.
Read All ReviewsMarketing attribution tracking captures every marketing touchpoint, lead and sale, and connects each one to the channel, campaign and ad that drove it. It shows which channels really generate revenue, so you can move budget to what works.
Each platform uses its own attribution window and model, and browser tracking misses some conversions. Attribution tracking puts all of them on the same clean data and compares them in one place.
Multi-touch attribution gives credit to several touchpoints in the customer journey, not just the last click. It matters most for longer journeys, such as B2B or higher-priced products.
There is no single right model. I set up last click, first click and data-driven views side by side, so you can see how each one values your channels and decide with your full picture.
Yes. HubSpot, Salesforce, Zoho, GoHighLevel and Pipedrive leads keep their original source, and qualified leads and closed revenue are reported by channel and sent back to the ad platforms.
Yes. Server-side tracking and Conversion APIs capture conversions that browser pixels miss and keep first-party cookies longer, which makes attribution more complete.
Yes. Phone and in-store sales can be matched to online campaigns through click IDs or hashed customer data, using Google Sheets, webhooks or your CRM.
Yes. GA4 raw data in BigQuery, joined with ad spend and CRM revenue, powers Looker Studio dashboards for revenue, ROAS, CAC and LTV by channel.
It can be when set up correctly. I use Consent Mode v2, hash personal data and only track what each visitor has consented to.
A typical setup takes two to four weeks depending on the number of channels, websites and CRM connections. Data then builds up over the following weeks.
Yes. I set up attribution for agencies on their client accounts, so they can prove ROI with one source of truth, working under the agency’s brand if needed.
Yes. You can use the free UTM builder, GA4 event checker, BigQuery SQL generator, tracking audit tool and 96 free ad calculators, including the GA4 vs ad platform discrepancy calculator.
Start with a free attribution audit. I will review your tags, UTMs, CRM fields and reports, find errors and missing data, and give you a clear plan to build one source of truth for your marketing.
