Know Exactly Which Channel, Campaign and Ad Brought Every Lead and Sale, from Google and Facebook to Your CRM
I am MD Niamul, a marketing attribution specialist and multi-channel attribution expert. I track where every lead really comes from, whether Google Ads, Facebook and Instagram, LinkedIn, email or organic search, carry that source from your website into HubSpot, GoHighLevel, Salesforce, Zoho or Pipedrive, and connect CRM revenue back to each channel. The result is accurate attribution data you can trust for budget decisions. Serving clients in the USA, UK, Canada, Australia, Germany and France.
HubSpotCertified Marketer
OfficialStape Partner
Google Ads
Meta
Instagram
LinkedIn
TikTok
Google Analytics 4
Google Tag Manager
StapeHubSpot
GoHighLevel
Zoho
Klaviyo
Looker Studio
BigQuery
Google Sheets
Zapier
n8n
StripeSwitch between Attribution Overview, Lead Sources, Multi-Touch Models, CRM Attribution, Customer Journeys, Data Accuracy, Channel ROAS and Countries to see how marketing attribution looks when your ads, website and CRM are connected.
ⓘ Demo dashboard with sample data. Yours is built on your own ads, website and CRM data.Want to know which channels really drive your revenue?
Get a Free Attribution AuditA marketing attribution specialist makes sure you know which marketing channel, campaign and ad created each lead and each sale. I capture the source on every visit and form, pass it into your CRM with the lead, and connect closed deals and revenue back to the channels that started and helped each customer journey.
Multi-channel attribution matters because customers rarely buy after one click. Someone might see a Facebook ad, search on Google a week later, read an email and then call you. Without proper attribution, the last click gets all the credit and you cut the channels that actually fill your pipeline.
Click any service to see what I build. Everything runs inside your own GA4, GTM, CRM and ad accounts, tested lead by lead and handed over with documentation.
I set up GA4, channel groups, cross-domain tracking and attribution settings so every channel, from Google and Meta to email and organic, is measured the same way, then add multi-touch reporting on top.
Google Analytics 4Google Tag ManagerBigQueryLooker StudioEvery lead keeps its true source. UTMs, gclid, fbclid, msclkid and landing page are captured on the first visit, stored in first-party cookies, and added to every form and booking, even days later.
MetaGoogle AdsLinkedInGoogle Tag ManagerForms, calendars, chat and calls on your website send leads to HubSpot, GoHighLevel, Salesforce, Zoho or Pipedrive with hidden source fields, so sales sees where each lead came from.
HubSpotGoHighLevelZapiern8nInside your CRM, every contact and deal shows first-touch and last-touch source, campaign and keyword, so you can report revenue by channel and see which marketing really closes deals.
HubSpotZohoPipedriveQualified leads and closed deals from your CRM are sent back to Google Ads, Meta, LinkedIn and Microsoft Ads as offline conversions, so each platform learns from real revenue.
Google AdsMetaLinkedInStapeGA4 and CRM data joined in BigQuery to build first-touch, last-touch, linear, position-based and data-driven views of your customer journeys, beyond the limits of platform reports.
BigQueryGoogle Analytics 4Looker StudioGoogle SheetsI compare GA4, Google Ads, Meta and your CRM lead by lead, find where data is lost, duplicated or mislabelled, and fix it so every report tells the same story.
Google Tag ManagerStapeGoogle Analytics 4HubSpotOne dashboard for marketing and sales: leads, customers and revenue by channel, campaign and country, with model comparison and cost per acquisition, updated automatically.
Looker StudioBigQueryGoogle SheetsHubSpotGoogle AdsFacebook & InstagramLinkedInEmail & organicYour websiteGTM + StapeUTM · click ID · sourceHubSpotGoHighLevelAttribution reportsMost businesses cannot answer a simple question: which marketing brings our best customers? Facebook and Google both claim the same sale, GA4 shows a different number, and the CRM says “Direct” or “Unknown”. A marketing attribution specialist connects the dots so every lead in your CRM has a real, verified source.
Click any feature to see how it works and what it does for your reporting.
A simple UTM naming standard and builder for every person and agency, so campaigns are always grouped correctly.
First-touch and last-touch source, landing page and click IDs saved in first-party cookies and passed into every form.
Source fields mapped into HubSpot, GoHighLevel, Salesforce, Zoho and Pipedrive properties, with picklists for reporting.
Lead form ads from Meta and Google synced to your CRM with campaign, ad set and ad names.
Phone calls and calendar bookings tied to the source that brought the caller or booker.
Sessions kept across domains, booking tools and checkouts like Stripe, Shopify and PayPal.
First-touch, last-touch, linear, position-based and data-driven models compared side by side.
Revenue reported in USD, GBP, CAD, AUD and EUR, with country and region views.
Attribution built on Consent Mode v2 and your cookie banner, GDPR-ready for the UK, Germany and France.
Default reports give every platform its own version of the truth. Here is what proper marketing attribution includes.
| What you get | Built by MD Niamul | Default reporting |
|---|---|---|
| True source saved on every CRM lead | Included | Often “Direct” or “Unknown” |
| Facebook, Google, LinkedIn and email tracked the same way | Included | Inconsistent UTMs |
| First-touch and last-touch fields in the CRM | Included | Last touch only |
| Website forms, calls and bookings attributed | Included | Forms only |
| CRM revenue sent back to ad platforms | Included | Not connected |
| Multi-touch model comparison | Included | Platform reports only |
| GA4, ads and CRM reconciled | Included | Numbers never match |
| Multi-country and multi-currency reporting | Included | Not available |
| Documentation and recorded walkthrough | Included | Rarely provided |
A clear five-step process for clients in the USA, UK, Canada, Australia, Germany and France.
I learn your channels, CRM, sales cycle and which decisions the data must support.
I trace real leads from ad click to CRM and find every gap.
UTMs, source capture, CRM fields, offline conversions and models.
Test leads checked in GA4, ads and CRM until the numbers match.
Attribution dashboard, documentation and a recorded walkthrough.
Forms, calls and bookings attributed to the right channel.
Long sales cycles with HubSpot or Salesforce pipelines.
Multi-channel journeys from ads to Shopify orders.
Reliable attribution for every client account.
Google, Facebook and call leads in GoHighLevel.
Consent-aware booking attribution.
Webinars, applications and enrolments by source.
High-value leads tracked through to closed deals.
I work remotely with businesses and agencies in all six markets, with the right currency, time zone and privacy rules for each.
For US lead-gen, B2B and e-commerce businesses. Revenue in USD, calls in EST to PST.
Serving the USA: New York, California, Texas, Florida and every other state.
For UK businesses and agencies. Revenue in GBP, calls in GMT or BST.
Serving the UK: London, Manchester, Birmingham, Leeds and Glasgow.
For Canadian businesses. Revenue in CAD, calls in ET to PT.
Serving Canada: Toronto, Vancouver, Calgary, Montreal and Ottawa.
For Australian businesses and agencies. Revenue in AUD, calls in AEST to AWST.
Serving Australia: Sydney, Melbourne, Brisbane, Perth and Adelaide.
For German businesses and agencies. Revenue in EUR, calls in CET or CEST.
Serving Germany: Berlin, Munich, Hamburg, Frankfurt and Cologne.
For French businesses and agencies. Revenue in EUR, calls in CET or CEST.
Serving France: Paris, Lyon, Marseille, Toulouse and Bordeaux.
Hear from our clients. Loved by 600+ businesses worldwide.
“I had an excellent experience working with MD on my Google Ads account. Everything was set up perfectly and worked smoothly without any issues or troubleshooting needed. His expertise and attention to detail made the whole process effortless.”
“I worked with Niamul on multiple Google Analytics projects and was impressed by his expertise and precision. He has a strong grasp of tracking, reporting, and optimization, always ensuring accurate insights. He is proactive, reliable, and easy to collaborate with.”
“MD Niamul is extremely skilled. He fixed my Shopify, Google Analytics, and Google Ads conversion tracking perfectly. Everything works exactly as it should now, and he even added an extra data layer, which was very helpful. Outstanding service, fast delivery, and highly recommended.”
“Reliable, knowledgeable, and truly trustworthy. I’ve been working with Niamul for over a year, and he consistently delivers exceptional results across all analytics tasks. His expertise, communication, and commitment make him my go-to specialist for tracking, measurement, and data accuracy.”
“MD N delivered flawless Meta Pixel, CAPI, and server-side tracking. He understood our goals quickly, explained everything clearly, and ensured full transparency. Communication was smooth, updates were consistent, and the results improved our data accuracy and ad performance.”
Five-star reviews from businesses and agencies in the USA, Canada, UK and Australia.
Read All ReviewsYes. I set up marketing attribution and multi-channel attribution for US and UK businesses and agencies, working remotely in your time zone, with revenue in USD or GBP and privacy settings for US state laws and UK GDPR.
Yes. I work with clients in Canada, Australia, Germany and France, with reporting in CAD, AUD or EUR and consent-first tracking for GDPR, PIPEDA and the Australian Privacy Act.
Marketing attribution is the process of identifying which marketing channels, campaigns and ads lead to a lead or sale, and how much credit each one should get.
Multi-channel attribution looks at every touchpoint in a customer journey, such as a Facebook ad, a Google search, an email and a direct visit, and shares credit across them instead of giving it all to the last click.
I capture UTM parameters and click IDs like fbclid and gclid when the visitor lands, store them in first-party cookies, and send them with the form, booking or call into your CRM, so every lead shows its original and latest source.
HubSpot, GoHighLevel, Salesforce, Zoho CRM, Pipedrive and most CRMs that support custom fields, webhooks or an API.
Each platform uses its own attribution model, lookback window and tracking method, and browsers block some tracking. I reconcile them with consistent IDs, server-side tracking and CRM data so you know which numbers to trust.
Yes. Qualified leads and closed deals are sent back as offline conversions to Google Ads, Meta, LinkedIn and Microsoft Ads, so each platform optimises for revenue.
There is no single right model. I usually report first-touch, last-touch and a multi-touch or data-driven model side by side, so you can see which channels create demand and which close it.
It depends on your channels, CRM and reporting needs. See the pricing page or get a free attribution audit and I will send a fixed quote.
Get a free attribution audit. I will trace real leads from your ads to your CRM, show you where source data is lost or wrong, and give you a clear plan, scheduled in your local time zone.
