Are you a Google Analytics tracking specialist for the USA and UK?
Yes. I set up GA4 tracking, e-commerce and lead tracking, attribution and server-side tracking for US and UK businesses and agencies, working remotely in your time zone with revenue in USD or GBP.
Do you work with businesses in Canada, Australia, France, Germany and Italy?
Yes. I work with clients in Canada, Australia, France, Germany and Italy, with revenue in CAD, AUD or EUR and Consent Mode v2 set up for GDPR, PIPEDA and the Australian Privacy Act. I work in English.
What does GA4 e-commerce tracking include?
The full funnel: view_item, add_to_cart, begin_checkout, add_payment_info and purchase, with product, value, tax, shipping and coupon data, checked against your store orders. It works for Shopify, WooCommerce and custom stores.
How do you track leads on a lead generation or service website?
Form submissions, phone clicks, bookings and chat are tracked as GA4 key events through Google Tag Manager, with details like form name and lead type. The lead source can also be passed into your CRM.
What is multi-channel attribution in GA4?
It shows how different channels, such as Google Ads, Meta, email and organic search, work together before a sale or lead. I set up clean UTMs, channel groups and reports that compare data-driven and last-click attribution.
Do I need server-side tracking for Google Analytics?
It is not required, but it gives more complete data. A server GTM container on Stape or Google Cloud sends GA4 data from your own subdomain, sets longer-lasting first-party cookies and reduces loss from browsers and ad blockers.
Why does GA4 not match my store or CRM numbers?
Common causes are missing or duplicate events, blocked scripts, broken cross-domain tracking, consent settings and third-party checkouts. I audit each one and bring GA4 as close as possible to your real numbers.
Can you fix an existing GA4 setup?
Yes. I audit your current GA4 and GTM, list every issue, fix it and document the changes, so you do not need to start again.
Do you build GA4 dashboards?
Yes. I build Looker Studio dashboards for e-commerce, lead generation and channel performance, and show your team how to read them.
How much does Google Analytics tracking setup cost?
It depends on your website type, number of events and integrations. See the pricing page or get a free GA4 tracking audit and I will send a fixed quote.