Are you a Facebook Conversions API specialist for the USA and UK?
Yes. I set up the Facebook (Meta) Conversions API for US and UK brands and agencies, working remotely in your time zone, with values in USD or GBP and privacy settings for US state laws and UK GDPR.
Do you set up Meta CAPI in Canada, Australia, Germany and France?
Yes. I work with clients in Canada, Australia, Germany and France, with values in CAD, AUD or EUR, EU data residency options on Google Cloud or Stape EU, and consent-first tracking for GDPR, PIPEDA and the Australian Privacy Act.
What is the Facebook Conversions API?
The Facebook Conversions API, now the Meta Conversions API (CAPI), lets you send website, app, store and CRM events to Meta directly from a server, instead of only through the browser pixel. It helps Meta receive events the pixel misses and improves ad optimisation.
Should I use Stape or Google Cloud for server-side tracking?
Stape is the fastest and most cost-effective way to host server GTM for most businesses. Google Cloud Run gives full control inside your own cloud project and specific regions, which some larger or EU brands prefer. I set up both and recommend the one that fits your traffic, budget and data rules.
Do I still need the Meta Pixel if I use the Conversions API?
Yes, Meta recommends using both. The pixel and the Conversions API send the same events with a shared event ID, and Meta deduplicates them, so you get the coverage of both without double counting.
What is a good Event Match Quality score?
Higher is better. Meta rates EMQ from 0 to 10, and purchase and lead events with good customer data usually reach 8 or higher. I improve EMQ by sending hashed email, phone, name, location, external ID, fbc and fbp.
Can you set up Meta CAPI for Shopify and WooCommerce?
Yes. I track the full e-commerce funnel, from ViewContent to Purchase, with value, currency and content IDs, using server GTM on Stape or Google Cloud.
Can you send GoHighLevel and CRM leads to Meta CAPI?
Yes. GoHighLevel, HubSpot, Zoho, Salesforce and other CRMs can send leads, booked calls and closed deals to Meta through webhooks, Stape or automation tools, so Meta optimises for lead quality.
Is Meta CAPI server-side tracking GDPR compliant?
It can be, when it is set up with consent. I connect Meta events to your cookie banner and Google Consent Mode v2, minimise personal data, hash identifiers and offer EU data residency.
How much does a Facebook Conversions API setup cost?
It depends on your platform, number of events and hosting. See the pricing page or get a free Meta CAPI audit and I will send a fixed quote.