Full Google Advertising Management for Lead Generation & Local Service Businesses, with GoHighLevel & HubSpot Conversion Tracking
I am MD Niamul, a Google Ads specialist for the USA, UK and Canada. I run full-service Google Ads management for lead generation and local service businesses, such as plumbing, HVAC, roofing, electrical, pest control, legal and dental, from keyword research and campaign build to daily optimisation. Every call, form and booking is tracked in GoHighLevel or HubSpot, and booked jobs are sent back to Google Ads, so your budget goes to the searches that actually turn into paying customers.
Google Ads8x Certified
OfficialStape PartnerGoogle Ads
Google Analytics 4
Google Tag Manager
GoHighLevel
HubSpot
Looker Studio
Meta
Google Sheets
BigQuery
Stape
Zapier
n8n
Twilio
WhatsApp
Zoho
Hotjar
StripeA plumbing company demo account, managed end to end. Switch between Account Overview, Campaigns, Ad Groups, Keywords, Search Terms, Ads, Conversions and Revenue to see the numbers I optimise every week.
ⓘ Demo dashboard with sample data for a plumbing business. Yours is built on your own Google Ads and CRM data.Want your Google Ads account managed and reported like this?
Get a Free Google Ads AuditA Google Ads specialist plans, builds and manages your Google Ads campaigns so every dollar goes to searches from people ready to hire you. For local service businesses, that means the right keywords and service areas, ads and landing pages that get the phone ringing, and constant work on bids, negative keywords and budgets.
What makes my Google Ads management different is conversion tracking. Calls, forms and bookings are tracked accurately and synced with GoHighLevel or HubSpot, and booked jobs are sent back to Google Ads, so Smart Bidding learns which leads become customers, not just which ones fill a form.
Click any service to see what is included. Everything runs inside your own Google Ads, GTM and CRM accounts, so you always own your data, and every change is documented.
A new account built the right way, or a full audit of your existing one: structure, keywords, match types, negatives, bidding, budgets, ads, assets and conversion tracking, with a clear action plan.
Google AdsGoogle Analytics 4Google Tag ManagerGoogle SheetsHigh-intent search campaigns for services like emergency plumbing, water heater repair, AC repair or roof replacement, with tight ad groups, location targeting and ad schedules that match your call hours.
Google AdsGoogle Analytics 4Looker StudioGoogle SheetsPerformance Max set up for lead quality, not volume: offline conversion goals, brand exclusions, audience signals from your CRM and search themes that keep traffic relevant.
Google AdsGoHighLevelHubSpotGoogle SheetsFor service businesses most leads call. I set up call assets, website call tracking and qualified-call rules, so only real calls count as conversions in Google Ads.
Google AdsGoHighLevelTwilioGoogle Analytics 4Form, calendar and chat leads tracked through Google Tag Manager with Enhanced Conversions, and every lead saved in GoHighLevel or HubSpot with its click ID, campaign and keyword.
GoHighLevelHubSpotGoogle Tag ManagerGoogle Analytics 4Qualified leads and booked jobs from GoHighLevel or HubSpot are uploaded back to Google Ads with job value, so you can bid with Maximise Conversion Value and target ROAS on real revenue.
GoHighLevelHubSpotStapeZapierYour account managed every week: search term reviews, negative keywords, bid and budget changes, ad testing, landing page feedback and a monthly strategy call.
Google AdsGoogle Analytics 4HotjarGoogle SheetsA live Looker Studio dashboard with spend, leads, cost per lead, booked jobs and revenue by campaign, combining Google Ads, GA4 and your CRM.
Looker StudioBigQueryGoogle AdsHubSpotSearch adsHigh-intent keywordsPerformance MaxLead-quality goalsCall assetsCalls from adsYour CRMGoHighLevel · HubSpotlead → booked job → valueQualified leadOffline conversionBooked jobWith job valueReportingCost per job, ROASGoogle Ads for local services is expensive: emergency and repair keywords can cost a lot per click, and most accounts waste a large share of budget on DIY searches, job seekers and the wrong locations. Without proper tracking, you also cannot tell which campaigns bring booked jobs. A specialist fixes both sides.
Click any feature to see how it works and what it does for your leads and cost per job.
Weekly search term reviews and shared negative lists that block DIY, jobs, training, free and out-of-area searches.
Presence-only location targeting, radius and ZIP or postcode targeting, with bid changes for your most profitable areas.
Ads and call assets run when your team can answer, with higher bids for emergency hours if you offer 24/7 service.
Responsive search ads with local proof, offers and reviews, plus sitelinks, callouts, call, location and image assets, tested every month.
Landing page reviews and fixes for speed, click-to-call, trust signals and short forms, built in your website or GoHighLevel funnels.
The right bid strategy for each stage: Maximise Conversions, target CPA, then Maximise Conversion Value with target ROAS once job values flow in.
Google lead form assets synced instantly to GoHighLevel or HubSpot, with automatic follow-up texts and emails.
Brand campaigns to protect your name, and careful competitor targeting where it is profitable and compliant.
Daily pacing checks and alerts for spend spikes, tracking drops, disapproved ads or policy issues.
Many service businesses run Google Ads with broad keywords and form-fill tracking. Here is what full Google Ads management looks like.
| What you get | Managed by MD Niamul | Typical setup |
|---|---|---|
| Campaigns structured by service and service area | Included | One broad campaign |
| Weekly search terms and negative keywords | Included | Rarely checked |
| Call tracking with qualified-call rules | Included | Every call counted |
| GoHighLevel or HubSpot conversion tracking | Included | Form fills only |
| Booked jobs sent back as offline conversions | Included | Not connected |
| Enhanced Conversions for leads | Included | Not set up |
| Value-based Smart Bidding on job revenue | Included | Maximise clicks |
| Live Looker Studio dashboard | Included | PDF report or nothing |
| You own your account and data | Always | Sometimes held by agency |
A clear five-step process for service businesses in the USA, UK and Canada.
I learn your services, service area, job values, capacity and goals.
I review your Google Ads, tracking and CRM to find wasted spend and gaps.
Campaigns, ads, assets and GoHighLevel or HubSpot tracking set up.
Weekly optimisation of search terms, bids, budgets and ads.
Monthly report and call, then scale what brings booked jobs.
Emergency plumbing, water heaters, drains, leak detection and repiping.
AC repair, furnace installs, heat pumps and maintenance plans.
Roof repair, replacement, storm damage and inspections.
Panel upgrades, EV chargers, rewiring and emergency callouts.
Recurring service plans and one-off treatments.
Personal injury, family and immigration case intake.
New-patient bookings, implants, aesthetics and treatments.
Kitchens, bathrooms, windows, solar and landscaping.
I manage Google Ads remotely for service businesses in all three markets, in your time zone, your currency and your local search language.
For US plumbers, HVAC, roofers, lawyers and other local services. Budgets and reporting in USD, calls in EST, CST, MST or PST.
Serving the USA: Texas, Florida, California, New York, Arizona, Georgia, North Carolina and every other state.
For UK trades, home services, clinics and professional services. Budgets and reporting in GBP, calls in GMT or BST.
Serving the UK: London, Manchester, Birmingham, Leeds, Glasgow, Bristol and Edinburgh.
For Canadian contractors, home services and clinics. Budgets and reporting in CAD, calls in ET, CT, MT or PT.
Serving Canada: Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal and Winnipeg.
Hear from our clients. Loved by 600+ businesses worldwide.
“I had an excellent experience working with MD on my Google Ads account. Everything was set up perfectly and worked smoothly without any issues or troubleshooting needed. His expertise and attention to detail made the whole process effortless.”
“I worked with Niamul on multiple Google Analytics projects and was impressed by his expertise and precision. He has a strong grasp of tracking, reporting, and optimization, always ensuring accurate insights. He is proactive, reliable, and easy to collaborate with.”
“MD Niamul is extremely skilled. He fixed my Shopify, Google Analytics, and Google Ads conversion tracking perfectly. Everything works exactly as it should now, and he even added an extra data layer, which was very helpful. Outstanding service, fast delivery, and highly recommended.”
“Reliable, knowledgeable, and truly trustworthy. I’ve been working with Niamul for over a year, and he consistently delivers exceptional results across all analytics tasks. His expertise, communication, and commitment make him my go-to specialist for tracking, measurement, and data accuracy.”
“MD N delivered flawless Meta Pixel, CAPI, and server-side tracking. He understood our goals quickly, explained everything clearly, and ensured full transparency. Communication was smooth, updates were consistent, and the results improved our data accuracy and ad performance.”
Five-star reviews from businesses and agencies in the USA, Canada, UK and Australia.
Read All ReviewsYes. I manage Google Ads for US service businesses in every state, working remotely in your time zone (EST, CST, MST or PST), with budgets and reporting in USD.
Yes. I work with UK businesses in GMT or BST and Canadian businesses in ET to PT, with reporting in GBP or CAD, local targeting by postcode or postal code, and privacy-aware tracking for UK GDPR and PIPEDA.
A Google Ads specialist researches keywords, builds campaigns, writes ads, sets up conversion tracking and manages bids, budgets and negative keywords every week, so your ad spend turns into leads and customers.
Yes. Most of my Google Ads clients are lead generation and local service businesses such as plumbing, HVAC, roofing, electrical, pest control, legal, dental and home remodeling.
Yes. Full management includes setup or audit, campaigns, ads and assets, conversion tracking, weekly optimisation, budget control, reporting dashboards and a monthly strategy call.
Yes. Calls, forms and bookings are tracked with Google Tag Manager and Enhanced Conversions, saved in GoHighLevel or HubSpot with the click ID, and booked jobs are sent back to Google Ads as offline conversions.
Yes. I set up call assets, website call tracking and qualified-call rules, so only real calls count as conversions and they can be synced with your CRM.
Search campaigns usually start bringing leads within the first weeks. Smart Bidding and cost per lead typically improve over the first one to three months as conversion data builds up.
Yes. The account, tracking and data always belong to you. I work inside your own Google Ads, GTM and CRM accounts with manager access.
It depends on your ad spend, number of campaigns and tracking needs. See the pricing page or get a free Google Ads audit and I will send a fixed monthly quote.
Get a free Google Ads audit. I will review your campaigns, search terms and conversion tracking, show you where budget is being wasted, and give you a clear plan to get more calls and booked jobs.
