Full Funnel Tracking Strategy for Top Insurance Agencies in 2026

				
					<script>
(function() {
  // Utility: Parse URL Parameters
  function getUrlParam(param) {
    var results = new RegExp('[\?&]' + param + '=([^&#]*)').exec(window.location.href);
    return results ? decodeURIComponent(results[1]) : '';
  }

  // Utility: Retrieve Cookie Value
  function getCookie(name) {
    var value = "; " + document.cookie;
    var parts = value.split("; " + name + "=");
    if (parts.length === 2) return parts.pop().split(";").shift();
    return '';
  }

  // Utility: Generate Unique Lead Submission ID
  function generateLeadID() {
    return 'ins_lead_' + Date.now() + '_' + Math.floor(Math.random() * 1000000);
  }

  // Capture ad click identifiers and save to Session Storage
  var gclid = getUrlParam('gclid') || getUrlParam('wbraid') || getUrlParam('gbraid');
  var fbclid = getUrlParam('fbclid');
  if (gclid) sessionStorage.setItem('ins_gclid', gclid);
  if (fbclid) sessionStorage.setItem('ins_fbclid', fbclid);

  var activeGclid = sessionStorage.getItem('ins_gclid') || '';
  var activeFbclid = sessionStorage.getItem('ins_fbclid') || '';
  var fbp = getCookie('_fbp');
  var fbc = getCookie('_fbc');

  // Populate Hidden CRM Form Fields automatically
  function populateHiddenFields() {
    var fieldMap = {
      'gclid_field': activeGclid,
      'fbclid_field': activeFbclid,
      'fbp_field': fbp,
      'fbc_field': fbc
    };

    for (var id in fieldMap) {
      var elem = document.getElementById(id) || document.querySelector('input[name="' + id + '"]');
      if (elem && fieldMap[id]) {
        elem.value = fieldMap[id];
      }
    }
  }

  // Run hidden field population periodically for dynamic forms
  setInterval(populateHiddenFields, 1000);

  // Track Inbound Phone Call Clicks
  document.addEventListener('click', function(e) {
    var phoneAnchor = e.target.closest('a[href^="tel:"]');
    if (phoneAnchor) {
      var phoneNumber = phoneAnchor.href.replace('tel:', '').trim();
      window.dataLayer = window.dataLayer || [];
      window.dataLayer.push({
        'event': 'insurance_phone_call_click',
        'phone_number': phoneNumber,
        'gclid': activeGclid,
        'fbclid': activeFbclid
      });
    }
  });

  // Listen for Insurance Multi-Step Quote Form Submissions
  document.addEventListener('submit', function(e) {
    var form = e.target;
    if (form && (form.classList.contains('insurance-quote-form') || form.id.indexOf('quote') !== -1 || form.querySelector('input[type="email"]'))) {
      var leadId = generateLeadID();
      var emailVal = (form.querySelector('input[type="email"]') || {}).value || '';
      var phoneVal = (form.querySelector('input[type="tel"], input[name*="phone"]') || {}).value || '';
      var zipVal = (form.querySelector('input[name*="zip"]') || {}).value || '';
      var policyType = (form.querySelector('select[name*="policy"], select[name*="type"]') || {}).value || 'General Quote';

      // Inject generated Lead ID into hidden form input if present
      var leadInput = form.querySelector('input[name="submission_id"]');
      if (leadInput) leadInput.value = leadId;

      window.dataLayer = window.dataLayer || [];
      window.dataLayer.push({
        'event': 'insurance_quote_submission',
        'submission_id': leadId,
        'policy_type': policyType,
        'gclid': activeGclid,
        'fbclid': activeFbclid,
        'user_data': {
          'email': emailVal,
          'phone': phoneVal,
          'postal_code': zipVal
        }
      });
    }
  });
})();
</script>