Fix Shopify Attribution for Google Ads & Meta Ads Using Server-Side Tracking

				
					<!-- Shopify Purchase Data Layer by MD Niamul -->
<script>
  window.dataLayer = window.dataLayer || [];
  
  // Hash the email and phone for privacy and match quality
  var userEmail = "{{ customer.email | default: checkout.email }}";
  var userPhone = "{{ customer.phone | default: checkout.billing_address.phone }}";
  
  window.dataLayer.push({
    'event': 'purchase',
    'ecommerce': {
      'transaction_id': '{{ order.order_number | default: checkout.order_number }}',
      'value': {{ checkout.total_price | times: 0.01 }},
      'currency': '{{ shop.currency }}',
      'tax': {{ checkout.tax_price | times: 0.01 }},
      'shipping': {{ checkout.shipping_price | times: 0.01 }},
      'items': [
        {% for line_item in checkout.line_items %}
        {
          'item_id': '{{ line_item.sku | default: line_item.product_id }}',
          'item_name': '{{ line_item.product.title | escape }}',
          'price': {{ line_item.final_price | times: 0.01 }},
          'quantity': {{ line_item.quantity }}
        }{% unless forloop.last %},{% endunless %}
        {% endfor %}
      ]
    },
    'user_data': {
      'email': userEmail,
      'phone': userPhone,
      'first_name': '{{ checkout.billing_address.first_name }}',
      'last_name': '{{ checkout.billing_address.last_name }}',
      'city': '{{ checkout.billing_address.city }}',
      'country': '{{ checkout.billing_address.country_code }}'
    }
  });
</script>