Catch Missing Attributes, Bad Prices and Invalid GTINs Before Your Products Are Disapproved
Paste a feed link or drop in the file, and this free product feed checker reads every product and tests it against the published Google Merchant Center product data specification and Meta catalog required fields. It finds missing attributes, invalid GTINs, price and availability errors, duplicate IDs and weak titles, then lists exactly which products to fix.
Google + MetaProduct Feed Checker
OfficialStape PartnerEnter the link to your feed, or drop in the XML, CSV or TSV file. Up to 5,000 products are checked.
A feed link is sent to our server, which downloads the file once. We keep a simple log of the address checked and the result. No personal details are saved unless you ask for the report by email. An uploaded or pasted file is read in your browser and is not uploaded.
Get the full Excel feed report in your inbox.
I set up Google Ads and Meta conversion tracking for stores, including server-side tracking, so Shopping and catalog campaigns are judged on real orders.
Every product in the file, against the published Google and Meta feed rules.
ID, title, description, link, image link, availability and price, plus brand, GTIN or MPN and condition.
Too long, too short, ALL CAPS, promotional text such as “free shipping”, and HTML in descriptions.
Number and ISO 4217 currency format, zero prices, and sale prices that are higher than the regular price.
Length, the GS1 check digit, restricted and coupon ranges, placeholders and repeated GTINs.
Missing or insecure links, links on another domain, and one image reused on many products.
Missing categories, apparel without colour, size, gender or age group, and variants with no item group.
The share of products that have every field Meta lists as required, in a valid format.
The percentage of products that have a value for each attribute in the feed.
Three steps. Most feeds are checked in a few seconds.
Paste the feed link, or drop in the XML, CSV or TSV file. You can also load the example feed to see a report first.
The tool reads each product and runs 65 checks against the Google and Meta feed rules.
See each issue with the reason, the fix and example product IDs, then download the Excel report.
A product feed is a file that lists your products with their details: ID, title, description, price, availability, image and more. Google Merchant Center uses it for Shopping ads and free listings. Meta uses it for the catalog behind Advantage+ catalog ads and shops. If the feed has errors, products are disapproved or shown less often, and the ad budget goes to fewer products.
g: namespace. This is what most store apps export.15.00 USD. A currency symbol or a comma as the decimal point is an error.in_stock, out_of_stock, preorder and backorder.The score is the share of products with no problems. A product that has warnings but no problems counts as half. A problem is something the published rules reject, such as a missing price. A warning is something that limits performance or applies only in some countries, such as a missing brand or apparel size.
The checker reads the feed file, not your Merchant Center or Commerce Manager account. It cannot see product disapprovals, policy issues, price or stock mismatches between the feed and the landing page, or image quality and size. It does not know which countries you sell in, so country-specific rules are shown as warnings. One free check covers the first 5,000 products. The rules follow the specifications Google and Meta had published when this tool was written, and both change over time, so confirm anything important on their current help pages.
The main attributes and how each platform treats them in its published specification.
| Attribute | Google Merchant Center | Meta catalog |
|---|---|---|
| id | Required · up to 50 characters | Required · up to 100 characters |
| title | Required · up to 150 characters | Required · up to 200 characters (65 recommended) |
| description | Required · up to 5,000 characters | Required · up to 9,999 characters, plain text |
| link | Required | Required |
| image_link | Required | Required · JPEG or PNG, at least 500 x 500 px |
| availability | Required · in_stock, out_of_stock, preorder, backorder | Required · in stock, out of stock |
| price | Required · number + ISO 4217 code, e.g. 15.00 USD | Required · same format, e.g. 9.99 USD |
| brand | Required for new products, except films, books and music | Listed as required |
| gtin | Strongly recommended if the product has one | Optional |
| condition | Required only if used or refurbished | Required · new, refurbished, used |
| item_group_id | Required for variants in some countries and for free listings | Optional · groups variants |
Check a feed before you submit it, or find out why products are missing.
Find the feed errors that hold back Shopping and Performance Max campaigns.
See whether a Google-style feed is ready for a Meta catalog.
Validate a feed export after changing an app, a theme or a mapping.
33 free tools for tracking, analytics, advertising and SEO. No login needed.
Format and SHA-256 hash a customer list for Google Customer Match, Meta and TikTok, in your browser.
Open the list hasher →Upload a Google Ads search terms report to find the words wasting budget and build a negative keyword list.
Open the search terms analyzer →Turn a CRM export into a valid Google Ads offline conversion file and catch errors first.
Open the upload builder →See which ad platforms and marketing tools competitors run, side by side.
Open the competitor checker →Hear from our clients. Loved by 600+ businesses worldwide.
“I had an excellent experience working with MD on my Google Ads account. Everything was set up perfectly and worked smoothly without any issues or troubleshooting needed. His expertise and attention to detail made the whole process effortless.”
“I worked with Niamul on multiple Google Analytics projects and was impressed by his expertise and precision. He has a strong grasp of tracking, reporting, and optimization, always ensuring accurate insights. He is proactive, reliable, and easy to collaborate with.”
“MD Niamul is extremely skilled. He fixed my Shopify, Google Analytics, and Google Ads conversion tracking perfectly. Everything works exactly as it should now, and he even added an extra data layer, which was very helpful. Outstanding service, fast delivery, and highly recommended.”
“Reliable, knowledgeable, and truly trustworthy. I’ve been working with Niamul for over a year, and he consistently delivers exceptional results across all analytics tasks. His expertise, communication, and commitment make him my go-to specialist for tracking, measurement, and data accuracy.”
“MD N delivered flawless Meta Pixel, CAPI, and server-side tracking. He understood our goals quickly, explained everything clearly, and ensured full transparency. Communication was smooth, updates were consistent, and the results improved our data accuracy and ad performance.”
Five-star reviews from businesses and agencies in the USA, Canada, UK and Australia.
Read All ReviewsYes. Each check covers up to 5,000 products, free, with no login. You can download the Excel report or have it emailed to you.
Google Merchant XML feeds (RSS 2.0 or Atom with the g: namespace) and TSV or CSV files with a header row. Most Shopify, WooCommerce and feed app exports are one of these.
A file you drop in or paste is read in your browser and is not uploaded. A feed link is downloaded once by our server so the tool can read it. The feed itself is not stored; we keep a simple log of the feed address and a summary of the result. If you ask for the report by email, only the Excel report is sent.
No. It reads the feed file only. It cannot see disapprovals, policy issues, landing-page price mismatches or image quality. Use it to catch data errors before or alongside Merchant Center.
A GTIN has 8, 12, 13 or 14 digits and the last one is a check digit worked out from the others using the GS1 method. The tool recalculates it. It also flags placeholders and the restricted and coupon ranges Google does not accept.
Usually yes. Meta accepts Google-style feeds. The Meta Catalog tab shows the gaps. The most common one is condition, which Google only needs for used or refurbished products but Meta lists as required.
Google requires brand for most new products, but not for films, books and music, and not for products marked identifier_exists no. The tool cannot always tell which case applies, so it warns you instead.
Google requires color, size, gender and age_group for clothing and shoes in Brazil, France, Germany, Japan, the UK and the US. The tool checks them when the category suggests apparel.
The first 5,000 are checked and the report says so. Errors usually repeat across a feed, so the first 5,000 show the patterns to fix.
I am MD Niamul, a conversion tracking and web analytics specialist and an official Stape partner. I set up conversion tracking for Google Ads and Meta catalog campaigns, so once your feed is clean you can see which products really bring in orders.