Compare Up to Four Websites Side by Side, Including Yours
Enter your competitors’ websites and this free competitor tracking checker shows which advertising platforms each one has pixels for (Google Ads, Meta, TikTok, LinkedIn, Microsoft and more), the conversion events they measure, their analytics and marketing tools, and direct links to their live ads in the official ad libraries. Add your own site to compare.
Competitor ResearchFree Checker Tool
OfficialStape PartnerEnter one website per line. Put your own site first to see how you compare.
Each address is sent to our server, which loads the page once to read its public code. Published GTM containers are read from Google. We keep a simple log of the address checked and the result. No personal details are saved unless you ask for the report by email.
Get the comparison as an Excel file.
I set up accurate conversion tracking and server-side tracking, so your ad platforms get better data than the competition’s.
Public information from each site’s page code and published GTM container, laid out side by side.
Which of ten advertising platforms each site has a pixel or conversion tag for.
The GA4 and Meta events each business measures: leads, sign-ups, purchases, bookings.
How many conversion tags they run, and whether they send values and use enhanced conversions.
Whether they use Google Tag Manager, GA4 and server-side tracking.
Klaviyo, Mailchimp, HubSpot, ActiveCampaign and similar tools.
Hotjar, Clarity, VWO, Optimizely and other tools that show they are optimising.
WordPress, Shopify, Webflow and others, plus chat, review and payment tools.
Direct links to each competitor in the Meta, Google and LinkedIn ad libraries.
Three steps, a few seconds per website.
Type up to four addresses, one per line. Include your own to compare.
It loads each page once and opens any published Google Tag Manager container to list the tags inside.
See ad platforms, events and tools in one table, then open each competitor’s live ads.
A business installs an advertising pixel for the platforms it advertises on. So the pixels on a competitor’s website are a reliable map of where they spend their ad budget. The conversion events they track show what they optimise for, and their tools show how seriously they test and follow up.
This competitor tracking checker reads that public information for up to four websites and puts it in one comparison, so you can spot a channel you are missing or a tool worth trying.
Most businesses load their pixels through Google Tag Manager, so they do not appear in the page source. Google publishes each container as a public file that every visitor’s browser downloads. This tool reads that file and lists the advertising tags, event names and triggers inside it.
Yes. The tool loads each page once, like any visitor, and reads only what the website sends to every browser. The ad libraries are official transparency tools published by Meta, Google, LinkedIn and TikTok.
Turning a competitor’s setup into your next step.
| What you see | What it suggests | What to do |
|---|---|---|
| A TikTok or Pinterest pixel you do not have | They are testing a channel you are not on | Check their ads in the library, then run a small test |
| Many Google Ads conversion tags | They optimise for several actions | Review which conversions you import |
| Purchase and add_to_cart events with values | They bid on revenue, not clicks | Send values with your conversions |
| Server-side tracking signal | They recover conversions you may be losing | Check your own setup with the server-side checker |
| Heatmap and A/B testing tools | They actively improve conversion rate | Run a CRO audit on your key pages |
| Klaviyo or another email tool | They follow up by email and SMS | Review your abandoned-cart and welcome flows |
See where competitors advertise before you plan your budget.
Find channels and conversion events worth testing.
Bring a competitor comparison to a pitch.
Benchmark a tracking setup against the market.
33 free tools for tracking, analytics, advertising and SEO. No login needed.
Upload a Google Ads search terms report to find the words wasting budget and build a negative keyword list.
Open the search terms analyzer →Write responsive search ad headlines and descriptions with live character counts.
Open the ad copy generator →Check a Google Merchant Center or Meta catalog feed for missing fields, bad GTINs and price errors.
Open the feed checker →Scan a landing page and keywords for Quality Score, ad copy, CTR and tracking issues.
Open the Google Ads audit →Hear from our clients. Loved by 600+ businesses worldwide.
“I had an excellent experience working with MD on my Google Ads account. Everything was set up perfectly and worked smoothly without any issues or troubleshooting needed. His expertise and attention to detail made the whole process effortless.”
“I worked with Niamul on multiple Google Analytics projects and was impressed by his expertise and precision. He has a strong grasp of tracking, reporting, and optimization, always ensuring accurate insights. He is proactive, reliable, and easy to collaborate with.”
“MD Niamul is extremely skilled. He fixed my Shopify, Google Analytics, and Google Ads conversion tracking perfectly. Everything works exactly as it should now, and he even added an extra data layer, which was very helpful. Outstanding service, fast delivery, and highly recommended.”
“Reliable, knowledgeable, and truly trustworthy. I’ve been working with Niamul for over a year, and he consistently delivers exceptional results across all analytics tasks. His expertise, communication, and commitment make him my go-to specialist for tracking, measurement, and data accuracy.”
“MD N delivered flawless Meta Pixel, CAPI, and server-side tracking. He understood our goals quickly, explained everything clearly, and ensured full transparency. Communication was smooth, updates were consistent, and the results improved our data accuracy and ad performance.”
Five-star reviews from businesses and agencies in the USA, Canada, UK and Australia.
Read All ReviewsYes. You can compare up to four websites at a time, free, with no login.
It looks for each ad platform’s tracking pixel or conversion tag in the page code and inside the site’s published Google Tag Manager container. Businesses install these for the platforms they advertise on.
Not always. A pixel can stay on a site after a campaign ends. The Ad Libraries tab links to the official libraries, where you can see ads that are live today.
No. Spend, performance, keywords and audiences are private. Any tool that claims to show exact figures is estimating.
Yes. The tool reads only public information that the website sends to every visitor’s browser, and links to transparency libraries the ad platforms publish themselves.
Tags added by an app, a server-side setup or a script the tool cannot read leave no trace in the page code or container. Some sites also block automated requests.
Yes. Put your site on the first line to see it beside your competitors.
Actions a business measures, such as purchase, generate_lead or sign_up. They show what the business counts as success and optimises its ads for.
I am MD Niamul, a conversion tracking and web analytics specialist and an official Stape partner. I set up conversion tracking and server-side tracking so every platform you advertise on sees accurate conversions with values.
