15 Headlines and 4 Descriptions That Fit Google’s Character Limits, Ready to Edit
Enter your keyword, business and selling points and this free Google Ads headline generator drafts 15 headlines and 4 descriptions for a responsive search ad, all within the 30 and 90 character limits. Edit any line with a live character counter, see an ad preview, check your copy against a checklist, and export headlines, sitelinks and callouts to Excel.
Google Ads RSAFree Generator Tool
OfficialStape PartnerFill in what you know. Headlines and descriptions appear on the right and can be edited.
Optional. Reads your page’s main heading and bullet points to save typing.
Everything a responsive search ad needs, in one place.
A mix of keyword, location, brand, benefit, offer, call-to-action and trust headlines, each 30 characters or fewer.
Descriptions of up to 90 characters that combine your keyword, benefits and call to action.
Every line shows its length and turns red the moment it is too long.
See how headline and description combinations look, and cycle through more.
Checks for 15 headlines, keyword use, variety, limits, an offer and a call to action.
Six sitelinks with descriptions and up to eight callouts, sized to Google’s limits.
A ready-made {KeyWord:Default} headline with your keyword as the fallback.
A sheet of all copy and a single row laid out for Google Ads Editor.
Three steps, under a minute.
Keyword, service, business name, location, offer and your selling points.
Fifteen headlines and four descriptions appear. Rewrite any line with the counter beside it.
Copy everything, or download Excel with a row ready for Google Ads Editor.
A responsive search ad (RSA) is the standard text ad in Google Ads. You supply up to 15 headlines of 30 characters and up to 4 descriptions of 90 characters. Google mixes them, shows up to three headlines and two descriptions at a time, and learns which combinations perform best.
It uses proven ad-copy templates and fills them with the details you enter. It does not use AI and it does not know your business, so it is a first draft. Lines that would break the character limit are left out automatically. Read every line, remove anything that is not true for you, and rewrite in your own voice.
No. Google’s Ad Strength is calculated inside Google Ads and is not available outside it. The checklist here covers the same things Google says it looks for: enough headlines, keyword use, variety and unique wording. Use it as a guide, then check Ad Strength when you create the ad.
Google Ads has editorial policies: no excessive capitalisation, no repeated punctuation, no misleading claims, and limits on using trademarks. A “free” or “best” claim must be true and supported on your landing page.
For responsive search ads and common assets.
| Asset | Limit | How many |
|---|---|---|
| Headline | 30 characters | Up to 15, minimum 3 |
| Description | 90 characters | Up to 4, minimum 2 |
| Display path | 15 characters each | 2 |
| Sitelink text | 25 characters | At least 2, more is better |
| Sitelink description | 35 characters each | 2 per sitelink |
| Callout | 25 characters | At least 2, more is better |
| Structured snippet value | 25 characters | At least 3 per header |
Write your first search ad without staring at a blank box.
Draft RSAs for a new client in minutes.
Produce variations to test.
Check that copy fits before it goes into Google Ads.
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Read All ReviewsYes. It runs in your browser with no login. The optional landing page import sends your page address to our server to read that page.
No. It fills proven ad-copy templates with the details you enter and keeps only lines that fit Google’s character limits. Treat the result as a first draft and edit it.
Google allows up to 15 headlines and 4 descriptions, and requires at least 3 headlines and 2 descriptions. Using all 15 and 4 gives Google more combinations to test.
Headlines are 30 characters, descriptions are 90, and each display path is 15.
No. Ad Strength is calculated inside Google Ads. The checklist covers the things Google says matter, such as the number of headlines, keyword use and variety.
Yes. Click any line and type. The character count updates as you type and turns red if the line is too long.
A headline written as {KeyWord:Default text}. Google replaces it with the keyword that triggered the ad, or shows your default text if that keyword is too long.
Copy and paste the lines, or download the Excel file. Its “Google Ads Editor Row” sheet has one row with the final URL, paths, 15 headlines and 4 descriptions in order.
The generator follows the length limits, but you are responsible for the content. Check every claim is true and follows Google Ads policies before you publish.
I am MD Niamul, a conversion tracking and web analytics specialist and an official Stape partner. I manage Google Ads and set up conversion tracking, enhanced conversions and server-side tracking, so Google optimises your ads on real results.
