Free tool by MD Niamul

Free Google Ads Audit Tool Scan Your Website and Get an Instant Audit Report

Check Your Landing Page, Keywords, Quality Score Factors, Ad Copy and Tracking in About a Minute

No login needed
No account access
Free Excel report

Paste your website link or your keywords and get a free Google Ads audit. The tool checks your landing page experience, keyword relevance, Quality Score factors, ad copy and conversion tracking, shows the results in a live dashboard and gives you an Excel report to download or receive by email. Add your own Google Ads reports to see your real CTR, Quality Score and search terms.

8Audit areas checked
~1 minTo get your results
850+Projects delivered
600+Five-star reviews
MD Niamul, Google Ads and conversion tracking specialist, creator of the free Google Ads audit tool
upworkTop Rated Plus
Google AdsFree Audit Tool
OfficialStape Partner

Platforms and Tags the Audit Looks For

Google Ads
Google Tag Manager
Google Analytics 4
Google Sheets
Looker Studio
Stape
Meta
TikTok
LinkedIn
Microsoft Ads
HubSpot
Hotjar
Shopify
WooCommerce
GoHighLevel
Google Cloud
FREE GOOGLE ADS AUDIT

Run Your Free Google Ads Audit

Enter your website, your keywords, or both. Results appear in a live dashboard in about a minute.

Google Ads Audit ToolLanding page · Keywords · Quality Score · Ad copy · Tracking
Free · No login

Your uploaded files are read in your browser and are not stored. The website link is sent to our server and to Google PageSpeed Insights to scan the page. We keep a simple log of the page checked, the keywords you enter and the result.

Landing page speed tested live by GoogleHeadline and description ideasExcel report to download or email
WHAT THE AUDIT COVERS

What Does the Free Google Ads Audit Tool Check?

Eight areas that decide how much you pay per click and how many clicks turn into customers.

Landing Page Experience

Mobile speed measured live by Google PageSpeed Insights, Core Web Vitals, HTTPS, mobile setup, calls to action and ways to convert.

Keywords

How well your page matches each target keyword, the phrases your page is really about, suggested match types and ad group structure.

Quality Score

Your real Quality Score and its three components when you upload your keyword report, plus estimated factors from your website.

CTR and Spend

Click-through rate, cost per click, conversion rate, low CTR keywords and keywords that spend money without converting.

Keyword Ratio

Exact, phrase and broad match mix, keywords per ad group, oversized ad groups and keywords with no impressions.

Search Terms

Search terms that waste budget, negative keyword candidates and converting searches you should add as keywords.

Headlines and Descriptions

Up to 15 headline and 4 description ideas within Google’s character limits, built from your own page and keywords.

Conversion Tracking

Google tag, Tag Manager, Google Ads conversion tag, GA4, consent setup and signs of server-side tagging.

How Does the Google Ads Audit Tool Work?

Three steps, about one minute, no sign-up.

01

Enter your website or keywords

Paste the landing page your ads send people to, add the keywords you bid on, or both. To see real account numbers, add your Google Ads exports.

02

The tool scans and scores

It reads your page, runs a live Google speed test, compares the page with your keywords, checks tracking tags and analyses any reports you uploaded.

03

See the dashboard, get the Excel file

Results appear in a dashboard with a score for each area and a list of priorities. Download the Excel report or have it emailed to you.

What Is a Google Ads Audit?

A Google Ads audit is a structured review of your advertising account and the pages your ads lead to. Its purpose is to find where budget is being wasted and where results can be improved: keywords that do not convert, search terms that should be blocked, ads that do not match the search, slow landing pages and conversion tracking that does not record sales properly.

Most accounts drift over time. New keywords are added, match types loosen, old ads stay live and tracking breaks after a website update. A regular audit catches these problems before they cost you another month of spend.

What can a free tool check, and what needs account access?

From your website alone, a tool can check landing page experience, keyword-to-page relevance, ad copy ideas and tracking tags. It cannot see your real click-through rate, Quality Score or search terms, because that data only exists inside your Google Ads account.

That is why this tool lets you add your own Google Ads reports. With them, it shows your actual CTR, Quality Score, keyword ratio and wasted search terms. Without them, it clearly labels anything that is an estimate.

How is Google Ads Quality Score calculated?

Quality Score is a 1 to 10 rating Google gives each keyword. It is based on three things:

  • Expected click-through rate: how likely your ad is to be clicked for that keyword.
  • Ad relevance: how closely your ad matches what the person searched for.
  • Landing page experience: how relevant, useful and fast your landing page is.

A higher Quality Score usually means a lower cost per click and better ad positions. This audit tool measures the landing page part directly, estimates ad relevance from how well your page matches your keywords, and reads the real score from your keyword report when you upload it.

Google Ads audit checklist

  • Is conversion tracking installed, and does it count each lead or sale once?
  • Does each ad group hold 5 to 20 closely related keywords?
  • Are broad match keywords controlled with negative keywords?
  • Which search terms spent money without converting?
  • Does every responsive search ad have at least 10 headlines and 3 descriptions?
  • Does the landing page repeat the promise made in the ad?
  • Does the landing page load quickly on a phone?
  • Is there one clear call to action above the fold?
  • Is Consent Mode v2 in place for visitors from the UK and EU?

Free Audit Tool vs. a Manual Google Ads Audit

The tool gives you a fast first look. A manual audit by a specialist goes inside the account.

What is checkedManual audit by MD NiamulFree audit tool
Landing page speed and experienceIncludedIncluded
Keyword to landing page relevanceIncludedIncluded
Headline and description suggestionsWritten for your offerIncluded
CTR, Quality Score and search termsDirectly in your accountWith your uploaded reports
Tracking tags on the pageIncludedIncluded
Conversion tracking tested end to endIncludedNot possible from outside
Campaign structure, bidding and budgetsIncludedNot included
Enhanced conversions and offline conversionsIncludedNot included
Call to walk through the findingsIncludedNot included

Who Is This Google Ads Audit Tool For?

Business owners

See in plain English whether your ads and landing page are set up to convert, before spending more.

Marketing managers

Get a quick health check and an Excel action plan to share with your team or agency.

Agencies and freelancers

Audit a prospect’s landing page and keywords in a minute before a sales call.

E-commerce and lead gen

Works for online stores, service businesses, local companies and software products.

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Trusted by 600+ Brands & Agencies

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ZULU SHACK CREATIVE
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HIGH PERFORMANCE MEDIA
ADS PERFORMANCE
LEGESI
TESTIMONIAL

Google Ads & Conversion Tracking Client Testimonials

Hear from our clients. Loved by 600+ businesses worldwide.

Madison Jonas, client of MD Niamul
Madison JonasGoogle Ads clientLinkedIn recommendation
★★★★★

“I had an excellent experience working with MD on my Google Ads account. Everything was set up perfectly and worked smoothly without any issues or troubleshooting needed. His expertise and attention to detail made the whole process effortless.”

Mehboob Khan, client of MD Niamul
Mehboob KhanGoogle Analytics projectsLinkedIn recommendation
★★★★★

“I worked with Niamul on multiple Google Analytics projects and was impressed by his expertise and precision. He has a strong grasp of tracking, reporting, and optimization, always ensuring accurate insights. He is proactive, reliable, and easy to collaborate with.”

Jacco Bouw, client of MD Niamul
Jacco BouwShopify, GA4 & Google Ads trackingLinkedIn recommendation
★★★★★

“MD Niamul is extremely skilled. He fixed my Shopify, Google Analytics, and Google Ads conversion tracking perfectly. Everything works exactly as it should now, and he even added an extra data layer, which was very helpful. Outstanding service, fast delivery, and highly recommended.”

Ryan S Kemp, client of MD Niamul
Ryan S KempCMO, Co-Founder, Zulu Shack CreativeLinkedIn recommendation
★★★★★

“Reliable, knowledgeable, and truly trustworthy. I’ve been working with Niamul for over a year, and he consistently delivers exceptional results across all analytics tasks. His expertise, communication, and commitment make him my go-to specialist for tracking, measurement, and data accuracy.”

Casper Klein, client of MD Niamul
Casper KleinMeta Pixel & server-side trackingLinkedIn recommendation
★★★★★

“MD N delivered flawless Meta Pixel, CAPI, and server-side tracking. He understood our goals quickly, explained everything clearly, and ensured full transparency. Communication was smooth, updates were consistent, and the results improved our data accuracy and ad performance.”

600+

Five-star reviews from businesses and agencies in the USA, Canada, UK and Australia.

Read All Reviews

Video Testimonials: Hear It From Our Clients

FAQ

Frequently Asked Questions About the Free Google Ads Audit Tool

Is the Google Ads audit tool really free?

Yes. The audit, the dashboard and the Excel report are free, with no login and no payment details.

Do I need to give access to my Google Ads account?

No. The tool never connects to your Google Ads account. It scans your public web page, and if you want real account numbers you can upload report files that you export yourself.

Can the tool see my CTR and Quality Score from my website link?

No tool can. Click-through rate, Quality Score and search terms only exist inside your Google Ads account. From a website link, the tool checks landing page experience, keyword relevance, ad copy and tracking tags. To see your real CTR, Quality Score and search terms, upload your Google Ads reports.

Which Google Ads reports can I upload?

The Search keywords report, the Search terms report and the Ads report, as CSV or Excel files. For Quality Score, add the Quality Score, Exp. CTR, Ad relevance and Landing page exp. columns before you download the keyword report.

Are my uploaded files safe?

Your report files are read inside your browser and are not stored on our server. If you ask for the report by email, the finished Excel report is sent to our server so it can be emailed to you.

How is landing page experience checked?

The tool runs a live mobile test with Google PageSpeed Insights for speed and Core Web Vitals, then reads your page for HTTPS, mobile setup, title, headings, calls to action, forms and trust signals.

How does the tool suggest headlines and descriptions?

It uses the headings, calls to action and description from your own page, combined with your keywords, and keeps every headline within 30 characters and every description within 90. Check each line matches your real offer before using it.

What is in the Excel report?

A summary with scores, an action plan in priority order, landing page checks, keyword relevance and ad group suggestions, ad copy, tracking checks, and your account keyword and search term analysis if you uploaded reports.

Does the audit work for any country or language?

Yes. It works for any public website. Keyword analysis works best for English pages and also handles French, German and Italian.

What should I do after the audit?

Start with the high priority items in the action plan. If you want help, request a manual Google Ads audit and I will review your account and conversion tracking with you.

Need a Full Google Ads and Conversion Tracking Audit?

I am MD Niamul, a Google Ads and conversion tracking specialist. If the free audit shows problems, I can review your account, fix your tracking and give you a clear plan to stop wasted spend.