Valid Schema for Products, Local Businesses, Articles and More, with Required Fields Checked
Choose a type, fill in the form and this free schema markup generator writes clean JSON-LD structured data ready to paste into your page. It marks which fields Google requires and which it recommends, can import details from an existing page, and links straight to Google’s Rich Results Test.
JSON-LD SchemaFree Generator Tool
OfficialStape PartnerPick a type and fill in the fields. The code updates as you type.
Reads the page title, description and image, and lists any schema already on the page.
The structured data types most businesses need.
Name, image, price, currency, availability, brand, SKU and review rating.
Address, phone, coordinates, price range and opening hours, with 20+ business types.
Name, logo, contact details and social profiles.
Headline, author, dates, image and publisher for articles and blog posts.
Question-and-answer lists and breadcrumb trails with as many rows as you need.
Describe a service you offer or the person behind the site.
Dates, venue or online location, status and tickets.
Title, description, thumbnail, upload date and duration.
Three steps, then test.
Pick the schema that matches what the page is about.
Type them in, or import the title, description and image from the live page.
Copy the code into your page, then check it in Google’s Rich Results Test.
Schema markup, or structured data, is a block of code that describes your page to search engines in a format they read reliably. A person sees a price and a star rating on a product page. Schema tells Google, in plain terms, “this is a product, it costs $36 and it is in stock”.
JSON-LD is the format Google recommends. It sits in a single <script> tag and does not change how the page looks.
Schema makes a page eligible for rich results. Google decides whether to show them, and no tool can guarantee it.
For each rich result, Google lists fields that are required and fields that are recommended. Miss a required field and the page is not eligible. This generator labels both and warns you before you copy the code.
Paste it into the <head> or anywhere in the <body> of the page it describes. In WordPress, use your SEO plugin’s schema setting or a custom HTML block. In Shopify, add it to the relevant theme template. Then test the live page.
Match the type to the page.
| Page | Schema type | Possible rich result |
|---|---|---|
| Product page | Product | Price, availability, stars |
| Homepage of a company | Organization and WebSite | Logo, site name |
| Local shop or service business | LocalBusiness | Business details in Search and Maps |
| Blog post or news story | Article | Article appearance |
| Any page with a path | BreadcrumbList | Breadcrumb trail |
| Service page | Service | None, understanding only |
| About or author page | Person | None, supports author signals |
| Event page | Event | Event listing |
| Page with a main video | VideoObject | Video thumbnail |
Add product schema without a developer.
Mark up address, phone and opening hours.
Produce clean JSON-LD for client pages.
Add article and breadcrumb schema.
33 free tools for tracking, analytics, advertising and SEO. No login needed.
Find broken links, redirects and broken images on a page and the pages it links to.
Open the broken link checker →Check speed, Core Web Vitals, on-page SEO, technical SEO, images, links and JavaScript errors.
Open the SEO audit →Find what stops visitors converting: headline, buttons, forms, trust, store features and mobile.
Open the CRO audit →Turn a CRM export into a valid Google Ads offline conversion file and catch errors first.
Open the upload builder →Hear from our clients. Loved by 600+ businesses worldwide.
“I had an excellent experience working with MD on my Google Ads account. Everything was set up perfectly and worked smoothly without any issues or troubleshooting needed. His expertise and attention to detail made the whole process effortless.”
“I worked with Niamul on multiple Google Analytics projects and was impressed by his expertise and precision. He has a strong grasp of tracking, reporting, and optimization, always ensuring accurate insights. He is proactive, reliable, and easy to collaborate with.”
“MD Niamul is extremely skilled. He fixed my Shopify, Google Analytics, and Google Ads conversion tracking perfectly. Everything works exactly as it should now, and he even added an extra data layer, which was very helpful. Outstanding service, fast delivery, and highly recommended.”
“Reliable, knowledgeable, and truly trustworthy. I’ve been working with Niamul for over a year, and he consistently delivers exceptional results across all analytics tasks. His expertise, communication, and commitment make him my go-to specialist for tracking, measurement, and data accuracy.”
“MD N delivered flawless Meta Pixel, CAPI, and server-side tracking. He understood our goals quickly, explained everything clearly, and ensured full transparency. Communication was smooth, updates were consistent, and the results improved our data accuracy and ad performance.”
Five-star reviews from businesses and agencies in the USA, Canada, UK and Australia.
Read All ReviewsYes. It runs in your browser with no login. The optional page import sends the address you enter to our server to read that page.
The structured data format Google recommends. It is a small block of code in a script tag that describes the page and does not affect how the page looks.
Not directly. It makes a page eligible for rich results, which can raise click-through rate, and helps search engines understand the content. Google decides whether to show a rich result.
In the head or body of the page it describes. WordPress SEO plugins and Shopify themes both have places for it.
Paste the code or the page address into Google’s Rich Results Test, linked from the tool, and into the Schema Markup Validator for a full syntax check.
Only if real customer reviews are shown on that page. Invented or self-written ratings break Google’s guidelines.
In 2023 Google restricted FAQ rich results to well-known government and health websites. The markup remains valid and can still help other search engines and AI tools.
Yes. A product page often has Product and BreadcrumbList. Generate each and add both blocks.
It reads the title, description and main image from the page’s meta tags to save typing, and tells you which schema types the page already has.
I am MD Niamul, a conversion tracking and web analytics specialist and an official Stape partner. Once your pages are understood by search engines, I make sure the visits they bring are measured accurately, from first click to sale.
