TrackingWebsite scan
Tracking Audit Tool
See every GTM tag, trigger and variable, plus GA4 events, parameters and Consent Mode.
Open the tracking auditCheck Your Tracking, Ads and Website in Minutes, Without Logging In
A set of 34 free marketing tools I built for store owners, marketers and agencies. Audit your Google Tag Manager and GA4 setup, check server-side tracking, the Meta Pixel and Consent Mode v2, build UTM links, dataLayer code and schema markup, and audit your Google Ads, SEO and conversion rate.
Free ToolsTracking · Ads · SEO
OfficialStape Partner34 free tools. No login, no card, no install. Showing 34 tools.
Check that your conversions are being measured, and measured correctly.
See every GTM tag, trigger and variable, plus GA4 events, parameters and Consent Mode.
Open the tracking auditFind out if a site uses server-side GTM, a first-party loader and Conversions API.
Open the server-side checkerCheck pixel IDs, events, advanced matching, deduplication and catalog readiness.
Open the Meta Pixel checkerTest consent defaults, your banner and the consent signals sent with each hit.
Open the Consent Mode checkerEstimate how many conversions ad blockers, browsers and consent hide from your reports.
Open the calculatorUpload a GTM container export to document every tag, trigger and variable and find unused, duplicate and risky items.
Open the GTM analyzerTest whether redirects strip gclid, fbclid and UTM parameters before visitors reach your page.
Open the redirect checkerBuild and validate a Conversions API event with hashed user data and a matching pixel call.
Open the CAPI builderGet GTM listener code for HubSpot, GoHighLevel, iframe and native forms that pushes a clean dataLayer event.
Open the listener generatorTurn your email, phone and address variables into correctly formatted, hashed values for each ad platform.
Open the hashing generatorBuild and check GA4 events, dataLayer code and campaign links.
Validate GA4 event names and parameters against Google’s rules before you publish.
Open the GA4 event checkerBuild ready-to-paste dataLayer code for GA4 ecommerce and lead events.
Open the dataLayer generatorEnter a product page to get Product schema and view_item and add_to_cart JavaScript built for that page.
Open the product script generatorCreate clean UTM links with platform presets, GA4 channel preview and bulk export.
Open the UTM builderGet a tracking plan for your business type: events, parameters and platform mapping in Excel.
Open the plan generatorReady-to-run SQL for the GA4 BigQuery export: revenue by source, funnels, items and more.
Open the SQL generatorBuild and test regular expressions for GTM triggers and GA4 filters, with ready patterns.
Open the regex testerAudit, plan and write your paid campaigns.
Scan a landing page and keywords for Quality Score, ad copy, CTR and tracking issues.
Open the Google Ads auditWrite responsive search ad headlines and descriptions with live character counts.
Open the ad copy generatorSee which ad platforms and marketing tools competitors run, side by side.
Open the competitor checkerUpload a Google Ads search terms report to find the words wasting budget and build a negative keyword list.
Open the search terms analyzerCheck a Google Merchant Center or Meta catalog feed for missing fields, bad GTINs and price errors.
Open the feed checkerFormat and SHA-256 hash a customer list for Google Customer Match, Meta and TikTok, in your browser.
Open the list hasherTurn a CRM export into a valid Google Ads offline conversion file and catch errors first.
Open the upload builderWork out ROAS, break-even ROAS, CPA, CPC, CPM, conversion rate and profit from your ad numbers.
Open the ad calculatorsFind what slows a website down, breaks it or stops it converting.
Check speed, Core Web Vitals, on-page SEO, technical SEO, images, links and JavaScript errors.
Open the SEO auditGenerate valid JSON-LD for products, FAQs, local businesses, articles and more.
Open the schema generatorFind broken links, redirects and broken images on a page and the pages it links to.
Open the broken link checkerFind what stops visitors converting: headline, buttons, forms, trust, store features and mobile.
Open the CRO auditFind out which CMS, theme, plugins and technology any website is built with.
Open the CMS checkerSee a Shopify store’s theme, apps, catalogue size, tracking and speed.
Open the Shopify checkerSee whether ChatGPT, Claude, Perplexity and Google AI crawlers may read your site, and build llms.txt.
Open the AI crawler checkerPreview how a page looks on Google, Facebook, LinkedIn and X, and fix its Open Graph tags.
Open the preview checkerCheck the DNS records that decide whether your marketing emails reach the inbox.
Open the email checkerNo tool matches “”. Try a shorter word, or tell me which tool you need.
Plain answers, because a tool is only useful if you know what it can and cannot see.
The scanners read the public code of the page, Google’s own container files and Google PageSpeed Insights. Every finding comes from something the tool actually read.
A tool that looks from outside cannot see inside your ad account, your server container or your GA4 reports. Each tool page says clearly what it cannot check.
You do not create an account. When you scan a website, we keep a simple log of the address checked and the result. The generators run in your browser, and what you type into them is not sent to us. Your email is used only if you ask for the report by email.
The audits and checkers give a full Excel report. The code generators give a ready file to hand to your developer.
It depends on the question you are trying to answer. Here is a short guide.
A tool tells you what is there. It does not tell you why your numbers in Google Ads, Meta and your store do not match, and it cannot fix anything. If a tool shows a problem you are not sure how to solve, send me the Excel report and I will tell you what I would do first.
Hear from our clients. Loved by 600+ businesses worldwide.
“I had an excellent experience working with MD on my Google Ads account. Everything was set up perfectly and worked smoothly without any issues or troubleshooting needed. His expertise and attention to detail made the whole process effortless.”
“I worked with Niamul on multiple Google Analytics projects and was impressed by his expertise and precision. He has a strong grasp of tracking, reporting, and optimization, always ensuring accurate insights. He is proactive, reliable, and easy to collaborate with.”
“MD Niamul is extremely skilled. He fixed my Shopify, Google Analytics, and Google Ads conversion tracking perfectly. Everything works exactly as it should now, and he even added an extra data layer, which was very helpful. Outstanding service, fast delivery, and highly recommended.”
“Reliable, knowledgeable, and truly trustworthy. I’ve been working with Niamul for over a year, and he consistently delivers exceptional results across all analytics tasks. His expertise, communication, and commitment make him my go-to specialist for tracking, measurement, and data accuracy.”
“MD N delivered flawless Meta Pixel, CAPI, and server-side tracking. He understood our goals quickly, explained everything clearly, and ensured full transparency. Communication was smooth, updates were consistent, and the results improved our data accuracy and ad performance.”
Five-star reviews from businesses and agencies in the USA, Canada, UK and Australia.
Read All ReviewsYes. Every tool on this page is free to use, with no login and no card. I built them to help people check their own setup, and to show how I work.
No. You open a tool and use it. The only time you type an email address is if you ask a tool to send you its report.
The scanners read real sources: the public code of the page, Google’s container files and Google PageSpeed Insights. They report what they actually found. They cannot see inside ad accounts, server containers or analytics reports, and each tool page explains its own limits.
When you scan a website, we keep a simple log of the address checked and the result, so we can see how the tools are used. Your email address is saved only if you ask for a report by email. The generators and calculators run in your browser, and what you type into them is not sent to us; we only count that the tool was used.
Yes. The scanners only read public code that any browser can see, so they work on any public website. The Competitor Tracking Checker compares up to four websites side by side.
Yes. The audits and checkers have an Excel download. The dataLayer and schema generators give you the code as a file. You can share either with your team, developer or agency.
If you run ads, start with the Tracking Audit Tool, because wrong tracking makes every other number unreliable. Then use the Server-Side Tracking Checker and the Tracking Loss Calculator.
Yes. That is my daily work: conversion tracking, server-side tracking, GA4 and Google Ads. Send me the Excel report through the contact form and I will tell you what I would fix first.
I am MD Niamul, a conversion tracking and web analytics specialist and an official Stape partner. These tools show you what is on a website. If a result worries you, send me the report and I will explain in plain English what it means for your ad spend and what to fix first.